TargetSummit Moscow Late 2016 | Peakmediation, Jordan Satok

5 Tips I Learned Managing the Ad Monetization of Over 1000 Apps and Games

Jordan SatokChief Operating Officer, Peak Mediation

I’ve managed the ad monetization ofthousands of apps and games

I want to share 5 tips to help you maximize your ad monetizationI want to share 5 tips to help

you maximize your ad monetization

Design Your Appwith Premium Ads in Mind

Which do you think performed better?

Crossy Road had 40x higher eCPMs

Flappy Birds was a huge organic success story, but didn’t monetize effectively

The banner ad placement, using just a single ad network, had eCPMs below $0.50

Hundreds of 1 star reviews in the App Store complaining about ads

Crossy Road was designed with ads in mind

Using mediation and over 10 ad networks, Crossy Road’s eCPM was over $20

$10m in revenue in 90 days

Players enjoyed watching rewarded ads to earn credit

Experiment withMany Ad Networks

Working with one, two or three ad networks isn’t sufficient to have strong

international revenues

The first 1-2 ads from each ad network have high eCPMs, and the following ads have much lower (less than 50%) eCPMs. Rotate between ad networks at lower ranks in your waterfall to

ensure you’re only receiving the premium campaigns

You should be working with

a minimum of 8ad networks to ensure strong fill rates and eCPMs

Making Moneyis a lot of Work

A client of ours had a team of 6 full time staff managing their ad monetization before

switching to Peak Mediation

“Ad operations is a fucking pain in the ass”

Downloading a bunch of ad network SDKs or mediation SDKs doesn’t work. You need to

build relationships, negotiate preferential rates and experiment with different optimization

strategies

Some ad networks take up to a 50% revenue share. Build relationships, negotiate

exclusivities or “first look” deals to maximize you revenues

Optimize, Optimize,Optimize, Optimize

Setting up a simple waterfall is not enough to maximize your revenues

At a minimum, you should be updating your waterfalls by country each day

To truly optimize your revenues, work with a mediation platform that has automated user

level optimization capabilities

Make Sure Your Mediation Platform is Working for YOU

Mediation Platforms typically have two business models

Sell their own ads, competing in your waterfalls to earn impressions

Remain impartial, focus just on optimizing and managing your revenues, and take a revenue

You should be working with partners who wins when you win, by increasing your revenues,

rather than by competing with your ad networks

What did we learn today?

Design Your Appwith Premium Ads in Mind

Experiment withMany Ad Networks

Making Moneyis a lot of Work

Optimize, Optimize,Optimize, Optimize

Make Sure Your Mediation Platform is Working for YOU

We designed Peak Mediation with these tips in mind

Peak Mediation is the complete mobile ad monetization solution, making you more

money and reducing work

Our simple SDK includes access to over 20 high performance ad networks, ad

exchanges and premium demand partners, offering rewarded video, interstitials, banners

and native ads

Through cutting edge optimization technology and deep industry relationships, Peak Mediation works to deliver a premium

ad experience at the highest rates

Questions?

Get in Touch!jordan@peakmediation.com

http://peakmediation.com

TargetSummit Moscow Late 2016 | Peakmediation, Jordan Satok

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