The Rise of the Digital and Mobile Consumer

THE WORLD IS GOING MOBILE, AND WITH IT, SO TOO ARE YOUR PROSPECTS AND CUSTOMERS

CONSUMERS ARE ALSO GOING MOBILE

CONSUMERS ARE GOING DIGITAL

Acting as our pocket-sized personal assistants, mobile devices seem tohave a greater impact on our daily lives with each passing day. In fact,many of us are spending more time on our smartphones and tablets than our laptops and desktops.

85.7% of respondents reported using digital channels to research and/or shop for holiday products and gifts

Among these, nearly three quarters (77.4%) will end up making a holiday purchase online this coming season.

85.7% 77.4%

THE VAST MAJORITY OF US CONSUMERS HAVE BECOME DIGITAL HOLIDAY SHOPPERS

Over half (53.4%) of respondents say they will use a tablet and/or smartphone to go online and research and/or purchase products this holiday season, while more than one-third (34.2%) of respondents who use a smartphone and/or tablet to shop expect to use their mobile devices more this holiday season than last. Perhaps most significantly, fully one third (33.3%) of these mobile shoppers will make holiday gift purchases directly on their mobile devices.

Use of tablet or smartphone to research

and make holiday purchases this season

Of those 53.4%:34.2% expect to use their mobile more this holiday

season than last

One third of these mobileshoppers will make holiday gift purchases directly on

their mobile devices

ARE CONDUCTED ON A MOBILE DEVICE

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