Create - Day 1 - 09:00 - "Going Global with Your Affiliate Programme, The Right Way"

CONFIDENTIAL FOR CLIENT

GOING GLOBAL WITH YOUR AFFILIATE PROGRAMME, THE RIGHT WAY

2

ROBERT GLAZERFounder & Managing DirectorAcceleration Partners

TIJS VAN SANTENChief Revenue OfficerImpact Radius

DAVE NAFFZIGERCEO Brand Verity

HANAN MAAYANFounder Trackonomics

3

TRENDS & OPPORTUNITIES

• Increased global coordination among international brands

• Adoption of global shopping cart solutions

• More global affiliates

and partner opportunities

• Brands looking for more performance-based bottom of the funnel opportunities

4

AFFILIATE PROGRAMMES GLOBALLY

5

NETWORKS HAVE DIFFERENT CAPABILITIES & COVERAGE

6

AGENCIES ARE FRAGMENTED & REGIONAL

7

SOME “INTERNATIONAL” OFFICES ARE VERY SMALL

8

OTHERS CAN BE MISLEADING

Can you do affiliate

marketing?

9

GOING GLOBAL THE SMART WAY

CHICAGO GERMANY NEW ZEALAND

Multiple airlines working as one team

Seamless check-in, baggage handling and transfers

10

CHALLENGES

• Local market nuances (recruiting, language, culture)

• Technology and reporting• Compliance requirements

vary greatly between

countries• Affiliate as a launch

strategy can be difficult• Global account

coordination