View
434
Download
0
Category
Preview:
Citation preview
SCORE!
Getting the Listing SoldShay Hata | BuySellLoveChicago.comBerkshire Hathaway HomeservicesKoenigRubloff Realty Group | Chicago, Illinois
312-600-7510 shay@shayhata.com
Topics Covered• Prep the Property and client
• Photography and Marketing
• Use the MLS to Your Advantage
• Going Live
• Seller Communication
• If Not Under Contract
• Once Under Contract
• Post Closing
4
Prep the Property
Walk the property with your clients (Make Space)
Stage (niche stagers, supplemental stagers and virtual stagers)
Make Repairs (caulk all tubs/showers)
Paint (Silver Fox Grey)
Preinspection for single family homes. For condos: estimates where needed (roof, tuckpointing)
5
Prep the Client
Preappraisal for hard to comp properties
Tour comps with clients
What is your bottom line – Use Ready to Sell Survey
21 day price adjustment plan; MLS drafts with various price points; price in $25K increments w/ net sheet
Discuss advertising as a pocket listing (TAN and Private Network)
Friend your client on Facebook
6
Don’t Forget About the Kids/Pets• Contract with the kids
• Books about moving
• Kid activity packs
• Kid gift card
• Dog walker/daycare
10
Photography and MarketingHave clients declutter then send photos before professional photography so you can have them declutter again
Photos and floor plan – at least 25 photos including neighborhood shots – enhance photos with views
Matterport 3D Tour
Video of home and neighborhood with clients
Single Property Site (Spark)
11
Photography and MarketingHave clients declutter then send photos before professional photography so you can have them declutter again
Photos and floor plan – at least 25 photos including neighborhood shots – enhance photos with views
Matterport 3D Tour
Video of home and neighborhood with clients
Single Property Site (Spark)
13
Use the MLS To Your AdvantageAdd condo docs, parking info, disclosures
Make sure listing is complete with info on age of roof, mechanicals, appliances, etc.
Discuss stress points such as nap schedules/dogs and include these in the listing/Showing Time
Preapproval must accompany all offers. Offers received after 5pm will be responded to the next day
Use Showing Time for showings
15
Going Live
Put properties on the market Tues – Wed
Targeted Facebook ads (points of interests)
Reverse prospecting
Hold a broker open – gift cards
Check and enhance listings on Zillow, Redfin, etc
Lockbox on the property
16
Seller Communication
Insightly for checklists
Steps to Sell a Home emails
Communicate daily the first two weeks
Use Showing Time for showings – feedback automatically sent to sellers – custom questions
Mon: Call sellers with an update (Slydial)
Wed: Email status report
Fri: Seller search w/new competition and pending
18
MLS Feedback Questions1. After seeing the photos and description, in person
was the home what your buyer expected it to be?
2. How did this property compare to others your client has seen in person?
3. What did the buyer like about the property?
4. What did the buyer NOT like about the property?
5. How many homes has your buyer seen so far?
6. Do you have any comments on the price or condition of the home?
21
If Not Under ContractIf not under contract by 21 days try:
1. Reducing the price
2. Changing the marketing – better photographer
3. Adding a bonus to the buyer’s Realtor
4. Updating the property based on feedback or offering a parking credit
5. Bringing on a co-lister
22
Once Under Contract
Tues: reach out to lender for status update
Wed: update all parties including buyer/lender
Blog posts for each next step
Gift to the seller after going under contract and
after A/I closes (moving boxes)
Arrange for a cleaner
23
After Closing
Closing gift: Use All About You
Post closing drip campaign
Invite them to events
Ask for feedback/a review (Real Satisfied)
Friend them on Facebook
24
Recommended