Recruiting In A Digital World

With Mark CohenIntegrated Marketer, Digital Strategist, Marketing Technologist

With Mark CohenIntegrated Marketer, Digital Strategist, Marketing Technologist

Recruiting in a Digital WorldStrategies for successfully finding & recruiting high-caliber physicians online.

Sponsored by

What You’ll Learn Today

● What physicians do

online● How to find physicians

online● How to engage with

physicians online

Why Digital MattersThe Internet touches 360 degrees of a physician’s practice Big Pharma is replacing sales people with apps and digital marketing materials

What Physicians Are Doing OnlineResearching

Sharing medical information

Connecting with other physicians

Connecting with patients

Building their own platforms

How to Find Physicians Online● Go where they are● Do what they do● Use tools to find them

How to Engage with Physicians OnlineIt’s all about being in the right place at the right time—with the right message.

● Be user-centered

● Mine your network● Use the 80/20 rule

Main Points to Remember

1.Make it about them

2. Think like a marketer

3. Be in the right place at the right time with the right message

Thank You for Participating!Connect With Me!

Mark H Cohenmarkcohen.ceomark@colloquy.bizwww.colloquy.biz

About Physicians EmploymentAt Physicians Employment, we've been helping recruiters connect with top

physician talent for over 20 years through online advertising and our

proprietary Active Physicians Database of high-caliber, job-seeking physicians.

We can help you fill your positions faster this year.

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