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New Hire Orientation/Cultural Indoctrination stories.
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Behind the Brand.Scotty Morrison
Director, Talent Development
February, 2014
Global Finance and Strategy
A brand is personal.
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
A brand is a promise.
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
A brand is about personality.
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
A brand is about likeability.
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
A brand is an experience.
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
Global Finance and Strategy
We don’t own our brand. Our customers do.
Global Finance and Strategy
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