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RECRUITING AT EVENTSDo you win?
WHY?Surely the job boards have all the candidates anyway?
AMAZING TARGETING The event should know who’s coming, right…?
Let them do the targeting for you!
ENGAGED AND MOTIVATED CANDIDATES
They’ve fought for the budget and time to be there
Keen to learn and develop
Greater market awareness
More likely to be your future advocates
CULTURE AND PERSONALITY MATCHING
How often do you make interview decisions within the first few minutes?
Do candidates engage with your existing team?
How to they approach the problems you wish to solve?
Can you picture them as part of your workplace?
INNOVATION & FEEDBACK Attendees work for your competitors right now
They should be inspired and energised at any good event
Idea discovery
Product feedback
ROI – EVERYONE LOVES THAT, RIGHT?
WHO?WTF do I know about recruiting and events anyway?
JAMES MAYES Recruiter for over a decade
Enterprise – Vodafone, Capgemini, IBM Startups – recruited for over a dozen London firms
Founded TweetJobs Raised seed money, built, scaled, exited
Five years in consulting and advisory Startup team scaling Product management (particularly building Product Culture)
Five years in tech events Mind The Product / ProductTank UXBrighton SwitftStock
THE PREPEnable your team
THE MESSAGE Company or product mission
What you’re hiring for
Key values
Why YOU?
OUTCOMES Types of candidates
Even within a niche market, differing levels of seniority will attend
Freelance? Permanent? Long term pipeline?
Measures of success
Candidates registered
Applicants registered
Initial interviews completed
Hires
DEFINED PROCESS
PASSIVE VS ACTIVE Accepted wisdom &
Pareto both lean towards the 80/20 split
Hires are near-term – but only 20% of available value
Pipeline potentially 80% of total return
HOW DO YOU MAKE MONEY?
THE INTERNETZBecause it matters. It just does. Always.
TWITTER CARDS
TECHNICAL PEOPLE LIKE A CHALLENGE
NB: THEY ALSO REALLY LIKE SWAG…
LISTS
SLACK…. ZOMG!
YOUR BIG MOMENTIt’s here. It’s happening. OWN IT.
THE WHITEBOARD
THE SHOOT ‘EM UP
GET PHYSICAL
EVERYONE LOVES CAKE!
GENERATE COLLATERAL
SHARE SOME SECRETS
PRESS ALL THE BUTTONS
NETWORKING IN THE 21ST CENTURY
MAXIMISE THE BRANDING
THE VOLUNTEERS - SRSLY!
THE AFTERMATHDon’t just leave me hanging, yo!
DID YOU FOLLOW UP?
THE SECRET SAUCE
ON A MOTHER-F^CKING BOAT, YO!
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