How to setup Online Web Store in Pakistan for Internet Retailing

Internet RetailingDrive through the Internet Retailing Ecosystem

v1.0Sept 2014

www.e-tailing.pk

Course Content

Setting-up a Business – Day 1

Setting-up a webstore – Day 2

Managing backoffice – Day 3

Promoting the webstore – Day 4

Setting-up a BusinessLegal, association, taxation, accounts and banking.

Setting-up a Businesslegalize your business

It is advisable to have a business registered as there are many benefits attached to it like:

1. One can acquire SME Loan and Grant

2. Business gets opportunity to participant in exhibition at subsidized rate

3. Business can be sold

4. It act as CNIC (Computerized National Identity Card) and is required in every turn of business.

5. It can be further enhanced to become a partnership company.

Steps to setup a proprietorship firm

Apply for NTN (National Tax Number)

Register the business with an Association or Chamber

Open a Bank Account

Maintain book of accounts

Submit tax return every year.

Forms of Business in Pakistan

There are various form of business for example :

Sole Proprietorship

Partnership

Company

(read more in document and http://www.secp.gov.pk)

Taxation and Accounts(proprietorship business)

Once it is decided which form of business suits your business, next step is to apply for NTN (National Tax Number) number.

Simultaneously it should be decided who will maintain the accounts and submit the tax return

Once the above step is done then an individual can open the bank account.

Please refer to tax account for process for other form of business ie partnership and private limited.

Registration at Association

Once the business is registered it is important to get registered with any association like Chamber of Commerce, SMEDA (small and medium entrepreneur development agency), APTMA (all Pakistan textile mill association), PSEB (Pakistan Software Export Board), PASHA (Pakistan association of software houses), etc

Setting-up the WebStoreDomain, hosting, wordpress, woocommerce, theme

Setting-up the WebStore

Buy a domain (for eg www.yourstore.com)

Buy a hosting (hard-disk space to upload product so other can see it)

Install Wordpress (www.wordpress.com)

Install WooCommerce (www.woocommerce.com)

Install Theme (www.themeforest.net)

Domain and Hosting

.net.pk

for .com, .net, .org domains

for .com.pk and .pk domains

Can use UBL WizCard or Standard Chartered ATM VISA for purchase

Install Wordpress

Install Wordpress

Wordpress is a content management system which helps to create create pages, add products, integrate social media and other plugin through easy to manage dashboard

One click installation

Godaddy and other hosting provider offers easy installation where you don’t have to worry about uploading files and settingup the database.

WooCommerce

You can launch internet retail site exactly as show here – all you need is

- Wordpress- WooCommerce- WooCommerce

Theme

Back-Office Management

Backoffice is important to manage various functions which includes :

Order Management

Refund and Cancellation

Product Management

Price Management

Discount Coupon

Email Marketing

WooCommerce Theme

Settingup BackofficeOrganogram, Process Flow, Business Optimization, Third Party.

Back office Organogram

Manager

Opera

tion

Web

Creative

Webstore

Digital Marketing

Merchandizing

Product and Pricing

Promotional Planning

Market Analysis

Order Management

Order Processing

Logistic

CRM

Finance

Accounts / Financial Planning

Client Accounts incl. Refund

HR

Compensation

T&D / Policy

Functions

WebStore maintenance

Merchandising

Order Management and Supply Chain

Digital Marketing, CRM and Market Analysis

Account and Finance

HR

Read more at WooCommerce

http://docs.woothemes.com/documentation/plugins/woocommerce/getting-started/

Digital MarketingSEO | SEM | SMM

Digital Marketing

Digital marketing is a digital communication channel after radio, TV and print to reach billions of users through digital mean such as internet connected desktop, tablet and smart phone, SMS, Mobile Apps and other innovative digital means.

Why Digital Marketing/ Content

1. Reach billions of customers beyond traditional boundaries for two way communication. The uniqueness of instant two way communication gives digital marketing edge over other media like TV. Print and Radio.

2. Communication becomes easy when there is no limitation of the contact points and digital offers you a wide variety of platforms (social media, web, apps, etc) where you can interact with your target audience.

How to Create Digital Content

Plan the content Pickup the messagePlan content : video, landing

page, social media engagement, game, apps, etc

Define reach (target audience, multiple geo-demographic)

Define various KPIs – branding, likes and engagement, conversion

Creative Platform For Digital

Innovation

Use of Latest Technology

User Experience

Avoid Adaptations

Relevant Platforms to be used

Test and Measure the Success

SEO – Search Engine Optimization

SEO

SEO is the process of improving the visibility of a website or a web page in organic search results.

get on

#1position in

Google organic

search

Extended SEO Google Map Price Comparison Engine like Google

products, eBay Mobile Search

SEO MethodologyKeyword analysis

Set target audience

Define avenues

Create content

according to

avenues

Publish content

Engage users

Measure KPIs

Redefine SEO

strategy

SEM – Search Engine MarketingPaid Campaign

SEM

SEM is promoting a website through improving its visibility in search results. Paid advertisements are used to get the desired results as we don’t have to wait for our keyword to get on top.

SEM is the wider discipline that incorporates SEO. SEM uses paid advertising with Adwords or Bing ads, pay per click article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM.

Google/Search Engine Ad Networks

Paid Text/Image/Video Ads

SMM Social Media Marketing refers to

communicating and interacting with consumer through social networking websites such as Facebook.

Audience wants to interact! Social Media has become an active

marketing tool for companies, as it helps them create talkability about their brands.

Even consumers prefer brands which are more responsive and listen to what they have to say.

Social Media Stats

More than 6 million Facebook users in the Pakistan, which makes it 28th country among all that are listed on Facebook.

Facebook users in Pakistan are projected to increase to 10 million by 2014.

The largest age group (50%) is currently 18 - 24 with total of 3,225,560 users, followed by the users in the age of 25 – 34 (26%).

Mobile Marketing

Mobile Accessibility

Through

SMS and Short Codes

Apps

eBook

Responsive web design

Social Media

Youtube video

Landing pages

Instant CALL on website.

Skype, Whatsapp.

Mobile MarketingIdeas

Want to know more?

We are just a call or email way923222140410

amin.lalani@tcbworkplace.com