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www.RivalIQ.com@tamccann
Digital Marketing Analytics with a Competitive Edge
T.A. McCann, Founder
Tools and hacks for salespeople
January 2015
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
About me
●Entrepreneur
●Investor/advisor
●Productivity geek (sales, marketing...)
●tamccann.com/tools
●@tamccann and @RivalIQ
www.RivalIQ.com@tamccann 3
“Your success is directly correlated to the size and
strength of your professional network”
www.RivalIQ.com@tamccann
The social address book
4
But wait, there’s more – de-duplication + sync to my iPhone + Card
scanner
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Auto-enhance your list…with social data
5
http://buff.ly/17gp4KE
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
How we do “connected customer” (CRM)
6
Add rich contact data
+ virtual assistant
Deep user profiling and
understanding
Ongoing pipeline/CRM
management + email
Automated and personalized
messages (group)
Specific product feature usage
Master product and
user database
Admin
Hot List
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
The Rival IQ “hot” list
7
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Who are your focus companies (competitive, comparative…?
8
Learning from others…
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
What content matters (from where and from whom)?
9
Learning from others…
www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Who is driving the conversation (influencers)?
10
Learning from others…
www.RivalIQ.com@tamccann
Digital Marketing Analytics with a Competitive Edge
Thank you!
Tweet @tamccann or @RivalIQ and get 25% off for 3
months
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