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This presentation was created to help you help your customers find their way to your business. Most of the time, when someone is searching for your service, they start with an Internet search engine. If you aren't working to position your business high in those search results, you're leaving money on the table. Come and join us for a few, actionable tactics you can deploy right now to help your business get found.
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7 Ways to Get Your Business Found Online
NOW, WITH MORE
KITTENS!
Joe Robb@joelrobb
jrobb@gbs-inc.comhttp://linkedin.com/in/
joerobbhttp://slideshare.net/
joerobb/
THINK BREADCRUMBS
You know who you are and where you are.
Help everyone else out.
WARNING:
The next few slides are screenshots.
FREE, EFFECTIVE WAY-FINDING!
Go here.
This is restriction, not optimization.
Use this if you must, otherwiseLeave it alone.
Go here.
Fill this out, accurately.
GOT IT?
Fill this out for every video. Use appropriate keyword phrases.
Don’t forget to geolocate.
Fill it all out.
Yes, even on Yelp.
Click here and choose appropriately.
WHILE YOU’RE AT IT
ARE YOU SPEAKING
MY LANGUAGE?
Set your service area.
Tell the customer what you do.
Google Maps are relatively easy to rank highly in.
What an “Owner-Verified” page looks
like.
I AM YOUR CUSTOMER AND SO ARE YOU.
REVIEWS:
CONTACT SINK [sic]
<meta name="zipcode" content="41071, 41073, 45238" >
LET’S GET FUNKY
WITH MICROFORMATS
<div itemscope itemtype="http://schema.org/LocalBusiness">
<h1><span itemprop="name">Global Business Solutions</span></h1>
<span itemprop="description"> Information Technology Solutions Provider serving Cincinnati and Northern Kentucky.</span>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">916 Monmouth Street</span>
<span itemprop="addressLocality">Newport</span>,
<span itemprop="addressRegion">KY</span>
</div>
Phone: <span itemprop="telephone">859-491-5900</span>
</div>
<a href="https://plus.google.com/williamshakespeare? rel=author">Google</a>
You should go here, daily:http://www.slideshare.net/joerobb/
To Close:
I am Joe RobbYou can find me here:
http://twitter.com/joelrobbhttp://linkedin.com/in/joerobb
http://profiles.google.com/robb.joehttp://blog.gbs-inc.com
AND HERE’S THE KITTENS
Photo Credits:• Hansel & Gretel:
http://usabilitygeek.com/wp-content/uploads/2011/12/12-Effective-Guidelines-For-Breadcrumb-Usability-and-SEO.jpg
• Darth Vader Helmet: http://www.flickr.com/photos/stephenpoff/2326279186/• Bing Crosby: http://en.wikipedia.org/wiki/Bing_Crosby• Colbert: http://goo.gl/JW0jc• James Brown: http://en.wikipedia.org/wiki/James_Brown• Tie That Binds:
http://www.greenwichworkshop.com/details/default.asp?p=3116&a=16&t=4&detailtype=artist
• Sweater Turtle: http://www.flickr.com/photos/sween/4932475910/• Shakespeare: http://en.wikipedia.org/wiki/File:Shakespeare.jpg• Serval Kitten:
http://www.zooborns.com/zooborns/2010/02/adelaide-zoos-3-little-serval-kittens.html
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