F8 for marketers

f8 for Marketers

Businesses will be better in a connected world. Facebook connects people and their friends to the things they care about.

New Timeline = deeper connections 1

Apps help people tell their story as an essential part of Timeline

New Timeline = deeper connections 1

Marketers can send more relevant messages to people based on the things they care about

A movie studio can now target ads to the people who have added a movie app and are watching comedy movies

Sponsored

A Movie Studio

Fidji adds a movie app to her Timeline, and starts sharing the movies she’s watching with friends

New Timeline = deeper connections 1

More opportunities for people to talk about your business

NEWS FEED

Fidji Simo cooked recipesvia Recipe Box

TICKER

Fidji Simo cooked a Roast Chicken via Recipe Box

TIMELINE

2

Should you create an app?

Do you have an audience?

Do you have budget to promote it?

80% Budget to promote it

20% Budget to build app

Do people already engage with your business on an ongoing basis?

Creating winning apps

Focus on people 1 Enable great

storytelling 2 Create great experiences 3 Fidji Simo cooked recipesvia Recipe Box

Fidji Simo cooked a Roast Chicken via Recipe Box

Fidji Simo wants a Red Cocktail Dress via FabDresses.com

Fidji Simo listened to Coldplay on Spotify

Facebook: Building Essential Connections