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HELLO.
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PERSONA OR PERSONOT:
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PERSONA OR PERSONOT:
WHAT THEY AREWHAT THEY ARE NOTTHE TRUTH IN CREATING THEMHOW TO USE THEM WHEN TO USE THEMCHALLENGES
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WHAT THEY ARE
PERSONA (n.)an archetypal user which represents the true needs, goals, values, and behavioursof a customer base.
QUAL QUANT
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WHAT THEY ARE NOT
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THEY ARE NOT AN ASSUMPTION
NEED
MOTIVATION
GOAL
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THE TRUTH IN CREATING THEM
QUAL QUANT
QUAL
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QUANT
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Never shops online
No internet access
Low income
Low IT skills
Infrequent flyer
More short-haul
Frequently shops online
Constant internet access
High income
Developed IT skills
Frequent flyer
More long-haul
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< = >
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Educational client
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NARRATIVE MOTIVATION
NEED
DESIRESEXPERIENCE
BARRIERS
NEED
WHO / QUOTE
PHOTO
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HOW TO USE THEM
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What do you do with them?
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BLOGS WITH PERSONAS IN MIND
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CHALLENGES
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https://fojap.com/hammering/
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http://www.mailchimp.com/
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http://www.realsimple.com/
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WHAT THEY AREWHAT THEY ARE NOTTHE TRUTH IN CREATING THEMHOW TO USE THEM WHEN TO USE THEMCHALLENGES
81
55 North Castle Street
Edinburgh
EH2 3QA
United Kingdom
Tel: 0131 225 0850@UserVision
www.uservision.co.uk
Amy McInnesNicola Dunlop
amy@uservision.co.uk
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