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THE GIFT OF THE HOLIDAYS TO THE BUSINESS OWNER
Some busi-nesses flourish during the holi-
day season.
Unfortunately, many business owners dread the holidays for
lack of customers.
Don’t fret when your phone gets quieter and
quieter because clients are wrapped up in the
busyness of their holiday celebrations.
Unfortunately, many business owners dread the holidays for
lack of customers.
Here are 5 lucrative waysto use your holi-
daydown time this year
1. Remember why you decided to persue your business in the first place
2. Remember what’s most important in life
1. Remember why you decided to persue your business in the first place
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
5. Dream of the future
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
5. Dream of the future
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
1. Remember why you decided to persue your business in the first place
1. Remember why you decided to persue your business in the first place
Let the Ghost of Christmas Past take you on a journey to remember the core reasons you got into this business.
What was your motivation?
1. Remember why you decided to persue your business in the first place
What was your motivation?• Help
people?
1. Remember why you decided to persue your business in the first place
What was your motivation?• Help
people?• For your family’s
sake?
1. Remember why you decided to persue your business in the first place
What was your motivation?• Help
people?• For your family’s
sake?
1. Remember why you decided to persue your business in the first place
• Love this type of work?
1. Remember why you decided to persue your business in the first place
1. Remember why you decided to persue your business in the first place
Reconnecting to the why of your business will fire you up for the New Year.
1. Remember why you decided to persue your business in the first place
It will infuse your marketing strategies with com-pelling messaging, and enliven your customer relations with purpose.
5. Dream of the future
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
Te inspirara a desarrollar estrategias de mercado y dará a la relación con tus clientes un propósito nuevo
2. Remember what’s most important in life:
Te inspirara a desarrollar estrategias de mercado y dará a la relación con tus clientes un propósito nuevo
Family and friends.
2. Remember what’s most important in life:
Te inspirara a desarrollar estrategias de mercado y dará a la relación con tus clientes un propósito nuevo
2. Remember what’s most important in life:
Te inspirara a desarrollar estrategias de mercado y dará a la relación con tus clientes un propósito nuevo
2. Remember what’s most important in life:
This is the surest way to elim-inate harmful stress during your business holiday season.
Te inspirara a desarrollar estrategias de mercado y dará a la relación con tus clientes un propósito nuevo
2. Remember what’s most important in life:
When we take the time to reflect on the most important relationships in our lives, we become better people, and by extension, better bosses, freelancers, business owners, etc.
5. Dream of the future
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
3. Contemplate trascendent issues
3. Contemplate trascendent issues
One of the reasons the holidays seem so magical is because we as a society focus our attention on transcendent values.
Such as:
3. Contemplate trascendent issues
Such as:
Compassion
3. Contemplate trascendent issues
Such as:
Compassion
Generosity
3. Contemplate trascendent issues
Such as:
Compassion
Goodwill
Generosity
3. Contemplate trascendent issues
3. Contemplate trascendent issues
3. Contemplate trascendent issues
The holidays have much to teach us about being human.
3. Contemplate trascendent issues
When we learn to be better humans, we learn to be better businessmen and women.
5. Dream of the future
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
4. Reflect on the fundamentals of your business
4. Reflect on the fundamentals of your business
It’s strategy time!
4. Reflect on the fundamentals of your business
It’s strategy time!
Let these types of questions guide your thoughts:
4. Reflect on the fundamentals of your business
Did you hit your goals for this year?
4. Reflect on the fundamentals of your business
Which clients were most profitable?
4. Reflect on the fundamentals of your business
Which clients were most profitable?
Which were a delight to work with?
4. Reflect on the fundamentals of your business
Which business friendships did you gain this year that made you no money but provided other intangible benefits?
4. Reflect on the fundamentals of your business
Which clients proved to be trouble?
4. Reflect on the fundamentals of your business
Which clients proved to be trouble?Slow paying, highly critical, unstable decision makers, etc.
4. Reflect on the fundamentals of your business
Use your holiday downtime to take a good look at the state of your business!
5. Dream of the future
2. Remember what’s most important in life
3. Contemplate trascendent issues
1. Remember why you decided to persue your business in the first place
4. Reflect on the fundamentals of your business
5. Dream of the future
Your future is bright and now is the time to begin working on it!
5. Dream of the future
Move on to questions like these to begin your next year business strategy:
What goals are you going for next year?
5. Dream of the future
What goals are you going for next year?
5. Dream of the future
You could set goals for gross revenue, cutting overall expenditures, client acquisitions, increasing referral business, etc.
5. Dream of the future
How do you intend to acquire more of your dream clients in the coming year?
5. Dream of the future
How do you intend to acquire more of your dream clients in the coming year?
You’ve already identified who your best customers were this past year.
5. Dream of the future
How do you intend to acquire more of your dream clients in the coming year?
You’ve already identified who your best customers were this past year.
Now, think of strategies you can employ to find more of them.
5. Dream of the future
What red flags did you see in the acquisition process you can remember later to avoid bringing on more trouble clients?
5. Dream of the future
What red flags did you see in the acquisition process you can remember later to avoid bringing on more trouble clients?
You don’t want more of those guys, so pinpoint the signs of problems to come so you won’t fall into another bad business relationship.
Use the gift of time this holiday season to your business advantage.
Celebrate the gift the holidays are giving you:
Time
Celebrate the gift the holidays are giving you:
Time
Family and friends
Celebrate the gift the holidays are giving you:
Time
Family and friends
Love
Celebrate the gift the holidays are giving you:
Happy holidays!
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