Facebook Marketing

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Exabytes eCommerce Conference 2014 Facebook Marketing by Johanqz Ooi (Heppiface)

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Social Media for Business

Imagine

FACEBOOK1.28 billion

users

Famous Social Networking Sites

GOOGLE+359 million monthly active

usersYOUTUBE1 billion unique visits per month

INSTAGRAM200 million monthly active

users

TWITTER255 million monthly active users

LINKEDIN300 million

users

FOURSQUAREOver 6 billion check-ins

Is Social Media A Communication Tool ??

Phone Mode

Friends

Birthday Tips

@irene tan – best wishes fr @heppiface

What Is This SIGN ?

Do you see people communicate like this online?

OK mou?

OK boh?

OK laaaa.

Can ah?

Can jor.

Can meh?

Who is handling your Social Media accounts ??

Question to Biz Owners ….

TOPICS OF THE DAY

Social Media Campaigns

Facebook Advertising

Our HEPPI Framework

Here are some campaign ideas

Snap To Win – Offline & Online

Snap & Win – Desktop & Mobile

Answer your business question

Voucher Giveaways

Boost Sales Contest

Photo Voting Contest

Watch & Win - Video

Promo-oriented Mobile Web

You gain likes and database when giving reward to your customers.

Facebook Advertising

Do you aware there are ads in Facebook?

Let people promote your business to their friends virally in Facebook.

How Facebook Advertising Works

John login Facebook.Age: 28Hobby: wine collectionLocation: Cheras

John see the relevant ads on desktop’s middle & right column and mobile.

John see his friend, Rajesh, also like this.

John’s 233 Facebook friends see what he shared.

John decided to find out more by clicking the ad and engage with it by Like, Comment or Share the ad.

• Massive exposure to 1,260,000,000 users.

• Tightly targeted for your potential audience.

• Offers surprising flexibility.

• Higher click-through rate via peer recommendation.

• Provides good data analytics on reach & effectiveness.

Why Facebook Advertising?

Things to consider

• Target audience – G.I.L.A

• Set Budget & Period

• Ad thumbnail & copywriting (must relate to landing page)

About Us

Founded

2010

Johan&

Ivan

HeppiFace’s Clientele

HeppiFace’s engaged events

Seminars and talks that HeppiFace speak on:• For public• For business owners/entrepreneurs• For business franchisors/franchisees• For Malaysian Association of Hotels• For The Royale Bintang group of hotels• For Cititel Mid Valley• Guest speaker invited by ActionCOACH Maresa• Guest speaker invited by Exabytes Network• Guest speaker invited by P1 and Rakuten Malaysia•Guest speaker invited by Maxis Berhad

enquiry@heppiface.com

019 – 227 8068

fb.com/heppiface