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Loan Originators, Mortgage Brokers, and Mortgage Lending companies in the Financial Industry have been slow to adapt to what social media has to offer. Jennifer Brabson, the new Marketing Director for Village Mortgage Company in Connecticut, starts LO's, realtors and brokers out on how to start using the social media tools (especially LinkedIn) for lead generation and becoming an industry leader.
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30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Getting Started : LinkedIn for the
Mortgage Industry
Presentation created by Jennifer Brabson, Marketing Director – Village Mortgage
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
About Village Mortgage
Founded in 1996, Village Mortgage offers an array of mortgage products including: Conventional Loans, FHA Loans, VA Loans, USDA Loans, and Jumbo Mortgages, as well as many other unique products for brokers and borrowers alike. Village Mortgage Company is a direct mortgage lender and servicer/seller of Fannie Mae and Freddie Mac products.
Village Mortgage continues to be a leader in mortgage lending, by offering innovative technologies, an expansive mortgage product line, competitive rates, and customer service that makes Village Mortgage, New England's premiere choice for mortgage lending.
Equal Housing Lender. Village Mortgage Company, 30 Tower Lane, Avon, CT 06001, NMLS # 6331, is a licensed lender in Connecticut (NMLS #6331); is a Lender in Massachusetts having Mortgage Lender license # ML6331, and is a licensed lender in Rhode Island (NMLS #6331).
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
About Jennifer Brabson
Marketing Director Village Mortgage Company Avon, CT 06001
Jennifer Brabson has been involved in social media and online marketing long before Facebook and Twitter. As a student of globalization, her love of the dissemination of information across borders in mere seconds has brought her full circle as an established Social Media and Online Marketing professional and educator in key industries. She’s been fully integrating branded experiences through the intelligent use of digital media and marketing strategies for the past decade, in publishing, recruiting and now the mortgage and real estate industries. Education: Agnes Scott College – International Relations Former Positions: Digital Marketing Manager, Adecco Group NYC
Marketing Manager, Onward Search, ITG & Recruitics Wilton, CT
Jennifer is available for social media and marketing training. Contact Michelle Lucia mlucia@villagemtg.com for more information.
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
LinkedIn by the Numbers 259+ Million Users Total
84+ Million Users in US
11.3+ Million users in CT, MA, RI
The Mortgage Industry in NEW ENGLAND on LinkedIn
3,600+ Mortgage Brokers in CT, MA, RI
35,000+ Realtors in CT, MA, RI
7,500+ CPAs in CT, MA, RI
20,800 Real Estate LinkedIn Groups
2800 Mortgage LinkedIn Groups
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Setting up your profile – Get seen! • Make sure your profile is 100% complete, this includes:
o Adding your photo o Adding your skills o Adding a description and proper headline (using keywords – LOCATIONS) o Connecting with your Company’s LinkedIn Page
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good better
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Staying Compliant on LinkedIn
You should also re-‐read your company’s social media guidelines for further regulaJons and rules specific to your company.
According to the FFIEC: A financial insJtuJon should have a risk management program that allows it to idenJfy, measure, monitor, and control the risks related to social media.
Be aware of the Truth-‐In-‐Lending Act (TILA) when introducing any mortgage informaJon through social media. Keep your communicaJons minimal and high-‐level instead of discussing pricing or fees via LinkedIn.
Don’t forget to add your NMLS # to your profile!
Keep your message simple to stay compliant and capJvate your audience
with useful informaJon. -‐NaJonal Mortgage Professional (2012)
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Make it easy to connect with you Be sure to include your LinkedIn URL and Company’s URL in your email signature, on your website, info tab on your Facebook profile and blog, as well as on your print marketing collateral and business cards.
• You’re here to be contacted, make it as easy as possible.
…and here
…and here
…and here
…and here
…and here
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Build your connections
NMLS #6331
• See who you already know – Referrals, referrals, referrals! • Upload your contacts
Helpful Marketing Tip: You can also export your LinkedIn connections for email marketing campaigns! See last page of presentation for instructions on how to export your LinkedIn connections.
• The more people you know, the more referrals and leads you will receive. • Join LinkedIn Groups (and be active!)
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è jennifermbrabson@gmail.com
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
View Your Own Profile, Often!
NMLS #6331
• Check your Network Stats regularly – if people have viewed your profile,
Connect with them! o You can see informaJon about your network, including how many users you can reach
through your connecJons. o To get there, click on the Profile tab, and you’ll see four more tabs: My ConnecJons,
Imported Contacts, Profile Organizer and Network StaJsJcs.
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Connect with LinkedIn on your smartphone
• ConnecJng with people on LinkedIn via your smartphone is easier and uses less restricJons than on the computer.
• You can add your phone’s contacts to your LinkedIn ConnecJons and vice versa.
• Using the iphone app – CARDMUNCH will allow
you to take photos of a business card – it will add the connecJon to your contact list AND connect you automaJcally to them on LinkedIn
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Stay tuned… for the next presentation Optimizing LinkedIn for Your Mortgage Lending Business
Get more connections!
Close more loans!
Connect with more leads! Become an
Industry Leader
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
Helpful Hints: Expor/ng your LinkedIn Connec/ons
You can export your connecJons from the Contact Se_ngs page. Note: Only the full name, email address, current employer, and posiJon are exported. To export your connecJons list: 1. Move your cursor over Network at the top of your
homepage and select Contacts. 2. Click the Se@ngs icon near the top right. 3. Under Advanced Se@ngs on the right, click Export
LinkedIn Connec/ons. 4. Enter the security text if prompted. 5. Click Export. 6. Save the file as a .csv and then save it somewhere you can easily find it, like your computer's desktop. Note: If you're using Internet Explorer and you see a yellow pop-‐up blocker across the top of the page, click the yellow bar and then select Download File.
30 Tower Lane Avon, CT 06001 NMLS #6331 – CT & RI ML6331 -‐ MA
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Connect with us hcp://www.linkedin.com/company/village-‐mortgage-‐company
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