Increase enrollment through social media

Create a Buzz and Build Enrollment

Robin PiermanSocial Media Instructor,

Schoolcraft College

• Low enrollment =• Cancelled classes =• Less money =• No fun

Rowan Atkinson/MR Bean

• More enrollment =• More classes =• More money = • More fun!

Rowan Atkinson/MR Bean

• TV commercials• Newspaper Ads• Billboards• Community Bulletin Boards• Word of Mouth AdvertisingHow to build enrollment

Spread the wordThomas Hawk via Flikr

Social media

Email

People are generally more responsive to emails

Start an email habit

• Draft your email messages• Save them as templates• Send them out on schedule• Lather, rinse, repeat

Draft the email message

Save the template

Copy addresses from Webadvisor

Paste into your Contacts

Address it correctly

Use BCC: not TO:

Send Welcome message

You’ve got Mail!

Develop your following

Anirudh Koulvia via Flikr

Supportive family and friends

Prior students you’ve connected with

In-class sign-up sheet

Your Email List

Announce your classes

Create a contact group

Add members to the group

Send message to the group

Create a Social

Media Buzz

•Facebook•Twitter•LinkedIn•Other sites

Social Media Platforms

BZZZZBZZZZ

Facebook

Copy

Paste

Twitter

Use #hashtags and @handlesfor better exposure

Use imagesto grab attention

Twitter

LinkedIn

Make sure they can reach you

LinkedIn

Slide Share

Websites and Blogs

Pinterest

YouTube

In Summary

Build a buzzto build enrollment!

In Summary

Build a buzzto grow enrollment!

Ta Da!