LinkedIn Good Ideas & Bad

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A brief overview with lots of helpful tips to make your LinkedIn profile a productive tool for selling, promoting your business and finding your next job.

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Good Ideas…And BAD!

LinkedIn From My Perspective

These tips can be used by just about anyone.

It’s important to note what you want to get out of LinkedIn.

Dfvadfbdafa I is your online resume.

THIS IS VERY IMPORTANT

IS NOT

Profile Picture

Good Idea Bad Idea

What Should Your Headline Say?

Good IdeaUse key words relevant to your line of work.

Bad IdeaCalling yourself a: guru, ninja, black belt, expert, or a “proven” anything. No one searches for any of those

things.

Your Professional Summary

Good Idea

Share what you do and how it can help an individual or a business. Add more key words that people will search for.

Bad IdeaWriting about yourself in the third person.

Job History

Good Idea When possible, use your companies mission statement directly from their media information. Show every job. be honest, be humble, state your accomplishments as factually as possible.

Bad IdeaCreating hokey titles like “head bottle washer” or pseudo serious titles like “Director of Fun!”

Volunteerism

Good IdeaGet Active In Your Community.

If you’re not doing something to benefit your community why would your community do anything to

benefit you?Bad Idea

Not doing something to benefit your community. Find you passion and share it

Recommendations

Good IdeaAsk people from all walks of life to recommend you:

friends, co-workers, customers, managers, people in the community.

Bad IdeaNot asking for recommendations is likeHaving this guy on your profile

Who do I link In With?

Good IdeaEveryone you know: Co-workers, customers,

networking contacts, people from the community, from High school, from College.

Bad Idea Reaching out to someone you have never met.

Using the generic “ I would like to add you to my professional network.” This space is editable for a

reason.

Introductions

Good IdeaGrow your network by asking people you know to

introduce you to people you want to know

Bad IdeaTelling people “ Gee I don’t really know him/her that well so I wouldn’t be comfortable introducing you.”

Groups

Good IdeaYou Can join up to 50 Groups

Do it. Join a wide variety of groups with various subject matters

Bad ideaNever offering any topics or opinions.

Timeline

Good IdeaFollow different companies to create your own digital

“newspaper” with headlines just for you. Post engaging content.

Bad IdeaPosting pictures like this.

Again, this is not Facebook

Accolades

Good IdeaLet the world know when you’ve accomplished

something.

Bad IdeaBragging

You didn’t “single handedly” accomplish anything. It took a lot of hard work. Recognize those who got you

there.

Education

Good IdeaBe clear and concise. State what degrees you have

achieved or are achieving. Include years attended & graduation dates.

Bad IdeaBragging.

See slide 13, don’t be a jerk.

Links

Good IdeaShare your website, blog and twitter handle.

Bad IdeaForgetting to proof read and make sure the link works

as it is supposed to.

Contact Information

Good IdeaMake: email website and phone number available

Bad IdeaForgetting to update your email and phone number

and website, when you change companies.

Interests & Personal Details

Good IdeaShare what you are passionate about. You will be

amazed to find how many other people care about the same things as you.

Bad IdeaLeaving this section blank.

Organizations

Good IdeaLet the world know who you affiliate yourself with.

Bad IdeaNot being active so you don’t have

organizations to share on your profile.

Thank You!Participants like you are crucial to my success.

If you would like more information or want to schedule a LinkedIn Session for your organization please contact me:

443-340-8029mikeshelah@yahoo.com

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