Personal branding in the New Media World, best practices and time saving tips

BRAND YOU in the New Media age

@milenaregos

I am...

An Entrepreneur

“In the digital age our name is our only

currency.” Dan Schawbel

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Why Personal Branding?

• Better job

• Better compensation

• Future network opportunities

• Be prepared for change

• Start a new business

• Promote your business

• Bigger Ego

A Brand is a Collection of Perceptions

in the mind of a consumer.

9

Gary Vaynerchuk

=Wine Expert

11

Dan Schawbel=Personal

Branding Expert

Discover your brand

what’s YOUR goal?What’s YOUR UVP?

Have you Googled yourself lately?

Like what you are seeing?

We are all publishers

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Your Personal Branding Plan

1. What are your goals?

2. What do you value?

3. What are you passionate about?

4. What motivates you?

5. What makes you remarkable?

What is the ONE thing you want people to know

about you

Apple=DesignYou=?

Do’s: 1. Be Diligent

2. Be Consistent3. Be Relevant

4. Be Interesting5. Be Yourself

Source: Kristian Andersen & Associates

Don’ts: 1. Try to be someone you are

not2. In it just to receive

3. Sharing irrelevant things only4. Interrupting

5. Yelling6. Trying to build up a network

too fast

Start with the WHY“People don’t buy what you do. They buy WHY you do it.” Simon Sinek

Tactics

How do you get the message out?

• Website

• Email signature

• About.me page

• Blog

• Professional photo

• Social networks

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Email addresshotchicktahoe@hotmail.com is not your

best option

Get a gmail accountfirstandlastname@gmail.com

Business cardsMoo.com makes awesome

ones

Blog/Websiteyourname.com

Buy it today. Own it. Buy your kids’ names too.

LinkedIn profile

Facebook profile: Personal vs Business Page

Twitter profile

Google+ profileGoogle+ = Being foundUse it to connect with

people + share articles

Pinterest profileFemale audience, very

visualTravel, cooking, fitness are

very well represented

Professional photographyWardrobe

Reputation monitoring

Free tools: Google AlertsSocial MentionMention.comKurrently.com

Grow your network. Start now.

• Be genuine

• Provide value

• Share your knowledge

• Meet new people

• Create relationships

• Be patient

• Build your tribe

• Plan ahead

• Automate but be careful

• Update on the go

• Centralize - HootSuite

• Limit your time but make time

• Start small

• Stick with it

• Follow 20 people and build up from there

No time?

I am...

An Entrepreneur

AND YOU?

Milena RegosTwitter: @milenaregos

milena@outandaboutmarketing.comWeb: outandaboutmarketing.com

http://www.slideshare.net/milenaregosLinkedIn: linkedin.com/in/regos

Facebook.com/outandaboutmarketing

Thank you!