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If you need help with using Pinterest for your business please contact me at 949-954-0008 or jamie@swiftlead.com or www.swiftlead.com.
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Pinterest for BusinessJamie SteigerwaldSwiftLeadSmall Business Marketing Coach
WH
AT IS SOCIAL M
EDIA
What is Social Media
Facebook - I like Coffee
Google+ - I am a Google employee who drinks Coffee
LinkedIn - I am good at drinking Coffee
Yelp - I had a good experience with this Coffee
Twitter - I am drinking #Coffee
Pinterest – I have a collection of pictures and recipes of Coffee
YouTube - Watch me as I drink Coffee
Meetup - Let’s get together (in person) and drink Coffee
Blogger - Here is an article about my love of Coffee
Craigslist - I have some Coffee for sale (or free)
WH
Y USE SO
CIAL MED
IA
Sales & MarketingSocial ProofLevel Playing FieldHuman Resources
Why use Social MediaCustomer Service / SupportBrand BuildingSearch Engine RankingProduct Development
“Communities are better then lists”
Is Social Media for Everyone?
WEBSITE VS SO
CIAL MED
IA CO
MM
UN
ICATION
Website
“Pinterest is a tool for collecting and organizing the
things that inspire you.”
30M US Active Users80% WomanRevenue – 4x Twitter & 27% more then Facebook
14.2 Min Time on SiteNo Monetization
PINTEREST PAG
E
PINTEREST BO
ARD
TRADITIO
NAL BU
YING
FUN
NEL
Awareness
Interest
Desire
Action
Traditional Buying Funnel
(attract the attention of the customer)
(raise customer interest by focusing on benefits)
(convince customers that the desired the product will satisfy their needs)
(lead customers towards taking action and purchase)
AWAREN
ESSAwareness
attract the attention of the customer
INTEREST
Interest
raise customer interest by focusing on benefits
DESIRE
Desire
convince customers that the desiredthe product will satisfy their needs
ACTION
Action
lead customers towards taking action and purchase
CON
TESTContest
CON
TESTContest
THANK YOU FOR ATTENDING
• Internet Marketing
• Search Engine Optimization
• Local Search Engine Marketing
• Pay-Per-Click
• Social Media Marketing
• Small Business Web Design
• Web Application Development
• Online E-commerce
• Video Production
• Video Marketing
• Video Distribution
• Mobile Application Development
Jamie Steigerwald
jamie@swiftlead.com
949-954-0008
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