Social Selling with LinkedIn

Why use LinkedIn?

Master Networks November 10, 2015

Network

Build Relationships

Educate Yourself & Others

Social Selling with LinkedIn

Building a daily LinkedIn routine

Everyday (30-60 Minutes)1. Find content to share – Flipboard, News Pulse

2. Share content. – Groups– Connections

3. Check who viewed your profile.

4. Grow your network.

#1 Find Content to Share

• Educate your buyers - make them want to buy from you!! $$

• Share content from your connections or search out your own content.

• Quote Images, Special Sections, New Products/Services, etc.

#2 Share Content• How to Share?

1. Click Share button on LinkedIn post.

2. Write your own update, add pictures, and/or link.

• Choose to share with public or just connections.

#3 Connect with People• Check out who viewed your profile and shared your

content.

• You’ve peaked their interest!!!

#3 Connect with People• Check out who viewed your profile and shared your

content.

• You’ve peaked their interest!!!

• Connect with people who have viewed your profile.– 2nd & 3rd degree connections.– Use a custom invitation message.

• Grow your network!!

#4 Grow Your Network• LinkedIn = E-Newsletter• Connections = Subscribers

• Higher probability of content views– Convert 2nd & 3rd connections 1st connections

• Increase exposure to more networks!

Housekeeping1. Have you updated your LinkedIn account recently?

2. Make sure you have a GOOD profile picture!

3. Endorsement for Skills – allows connections to visually see what you have to offer!

4. Join groups – engage!!

5. **All Star**