(PDF) Software stars on social case study part 2

October, 2015

Software Stars on Social Part 2: The Top 20 Software Brands on Facebook and YouTube

Introduction – Getting More From Facebook & YouTube

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http://www.talkwalker.com/en/academy/case-studies/case-study-software-stars-on-social-part-1-the-top-20-software-brands-on-twitte/

http://www.pwc.com/us/en/technology/publications/global-100-software-us-rankings.html

Key Findings

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Post Kings: Cisco And VMware The Most Active

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Fan Power: HP, IBM & Cisco Have The Biggest Facebook Fanbases

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Cisco Lead On Facebook Engagement But BMC Most Impressive

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Stars Of The Show: The Most Liked & Most Shared

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What Works: Thought Leadership

Lead the Way

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What Works: Introducing Innovation

Forward Thinking

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What Works: Awards And Achievements

Time to Show Off

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What Doesn’t Work: Unclear Graphics

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Be Clear

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General Stats: Getting To Grips With Video

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And…Action! Cisco Lead The Way For YouTube Usage

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Attention Grabbers: IBM Producing The Most Viewed Content

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Beyond How-To Videos

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Experiment!

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Conclusion

Photo Credits

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http://www.talkwalker.com/

http://www.freepik.com/free-photos-vectors/abstract

http://www.freepik.com/free-photos-vectors/label

http://www.freepik.com/free-photos-vectors/computer

http://www.v3.co.uk/v3-uk/news/2391430/ibm-revenues-fall-again-despite-cloud-security-and-mobile-growth

Get in touch

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Software stars on social case study part 2

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