Tips and Tools for Engaging Volunteers with Social Media

#FreeTech4PTA @VolunteerSpot

   Boosting Volunteer Engagement

with Social Media

#SM4NPO

@VolunteerSpot

Meet the Presenter                 #SM4NPO

Karen BantuverisFounder & CEO

VolunteerSpot.com@VolunteerSpot

@VSpotMom

#SM4NPO

@VolunteerSpot

Simple Steps. BIG Boost in Participation

3

#SM4NPO

@VolunteerSpot

Fast, Easy Sign-ups and Scheduling

FOR ANYONE ORGANIZINGNO PASSWORDS  FOR VOLUNTEERS!

#SM4NPO

@VolunteerSpot

SAVE TIMEBOOST Volunteer Turnout

REDUCE Leader Burnout

BUILD Loyalty & Donors

Why Leaders Luv VolunteerSpot

99% of Organizers

95% of Volunteers would refer VolunteerSpot to a

friend or colleague.

#SM4NPO

@VolunteerSpot

Thanks to Chris Jarvis, @RealizedWorth for sharing this model

Journey of a Volunteer

#SM4NPO

@VolunteerSpot

Thanks to Chris Jarvis, @RealizedWorth for sharing this model

SOCIAL MEDIAACCELERATES

Journey of a Volunteer

#SM4NPO

@VolunteerSpot

Personal Org /Foundation

Social Media Pulse

#SM4NPO

@VolunteerSpot

SM Platform Overview Tips for Engaging

Volunteers Helpful Tools

Agenda

#FreeTech4PTA @VolunteerSpot

   Social MediaPlatform Overview

#SM4NPO

@VolunteerSpot

Facebook & Twitter

News and Educational Community-Interest Pieces

Events

Advocacy, Donation and Volunteer Links

Legislative Updates

Appreciation & Recognition (of Supporters & Sponsors)

#UseHashtags Share/ RT/ Like

#SM4NPO

@VolunteerSpot

Examples

#SM4NPO

@VolunteerSpot

Vine & Instagram

14

Tell Stories Invite Testimonials Inspire Action Teach Thank SupportersBronx Zoo: #BZSelfie

#FearsvsDreams

#SM4NPO

@VolunteerSpot

Boards speak to your Cause & your Supporters

Highlight your Projects & Events

Include Advocacy & Fundraising Links

Recognize Volunteers, Sponsors & Partners

Share, Follow, Repin

Pinterest Board Tips

#SM4NPO

@VolunteerSpot

Highlight “hot” items Show off games and

booths Show where the money

will go Showcase your theme Photos of invitation Include website link

below pinThanks to Sherry Truhlar of RedAppleAuctons for

the great ideas!

Pinterest for Fundraisers

#FreeTech4PTA @VolunteerSpot

   Tips for Engaging Volunteers

#SM4NPO

@VolunteerSpot

1. Cultivate community

2. Onboard Quickly & Be Specific

3. Setup to Succeed

4. Measure & Share

5. Recognize Volunteers

Tips for Engaging Volunteers

#SM4NPO

@VolunteerSpot

It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.

1. Cultivate Community

#SM4NPO

@VolunteerSpot

TrustListen

Share

Connect

Inspire Action

Building Trust and Action ‘Credit’

#SM4NPO

@VolunteerSpot

Website Newsletters Emails Blogs Bring a Friend Corporate and community

partners Service Groups

1. Cultivate Community: Multiple Channels

#SM4NPO

@VolunteerSpot

Who Connects for your Organization?

22

#SM4NPO

@VolunteerSpot

+ Reach out on multiple channels

+ Includes actionable signup links

Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers

Δ Add event details (date, and # needed to tweets & facebook)

Girls on The Run - Bay Area

Newsletter Blast

2. Onboard Quickly and be Specific

#SM4NPO

@VolunteerSpot

+ Immediate needs & local tagging+ Check-in as brand-building+ Once they check in – you can text ‘em later

!  Not likely to recruit immediate additional volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. Need help filling sandbags NOW! 20 needed until 6pm.”

2. Onboard Quickly and be Specific

#SM4NPO

@VolunteerSpot

Thank ‘em! Background on your organization Map and directions to the service location Where to park and which entrance to use Who will greet them What to wear/bring (water, snack, work gloves, etc.) Safety concerns and physical requirements Confidentially requirements and sensitivity issues Background checks? SOCIAL MEDIA PACKAGE!

3. Set Up to Succeed: BEFORE

#SM4NPO

@VolunteerSpot

3. Set up to Succeed:  SM PACKAGE

Create a Citywide Hopscotch Game! Flickr

•People involved in project•Flickr group leaders

Blog•Local mom/dad bloggers•Play bloggers•Newspaper blogs

Create a hashtag

Tweet location each day

TwitPics of completed work

Submit photos to relevant Flickr groups

Tagging system

Create a photo pool

Guest blog

Share notable stories

Include continually updated map

Twitter•Neighborhood groups•Child-serving orgs•Local government

#SM4NPO

@VolunteerSpot

Facebook and Location Check-ins Ready

Clear Signage of SM Addresses & Request to Follow

Share your Big Picture Review – summarize why it matters that they are serving today in one or two sentences.

Make it Personal – ASK: Why are you serving? Invite to SHARE THEIR story!

Clear Guidelines on What Can & Can’t be Photographed & Shared

3. Set Up to Succeed: DAY OF

#SM4NPO

@VolunteerSpot

Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated

Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided

Community Measures: Facebook views,mentions/likes/commentsFlicker and YouTube posts/viewsTwitter followers, RTs and MTsNewsletter list, RSS subscribersBlog visits, bounce rate, time on site, page views

Amplify, acknowledge volunteer mentions

4. Measure & Share

#SM4NPO

@VolunteerSpot

5. Recognize Volunteers

#SM4NPO

@VolunteerSpot

1. Cultivate community

2. Onboard Quickly & Be Specific

3. Setup to Succeed

4. Measure & Share

5. Recognize Volunteers

Steps for Engaging Volunteers

#FreeTech4PTA @VolunteerSpot

Power Tools

#SM4NPO

@VolunteerSpot

Social Planning Power Tools

Social Dashboard/Scheduling/Analytics

Analysis of Content, Sources & Influencers

Themed Profile Pics

#SM4NPO

@VolunteerSpot

Like the ideas, but don’t have time?

MAKE TIME! It’s Strategic

Add a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors

Get Help!

#SM4NPO

@VolunteerSpot

Oops!

#SM4NPO

@VolunteerSpot

Oops!

#SM4NPO

@VolunteerSpot

Oops!

#SM4NPO

@VolunteerSpot

Lessons Learned

Mistakes will happen

Think before you post & check the sending account

Own up to your social media mistakes

Turn what could be a glaring negative into a glaring positive

#SM4NPO

@VolunteerSpot

Put ‘em to work!

#FreeTech4PTA @VolunteerSpot

THX 4 Making a #BIG Difference!

Take a Tour Today @ VolunteerSpot.com

Pinterest.com/VolunteerSpot

Facebook.com/VolunteerSpot

@VolunteerSpot @VSpotMom