ProductCamp Dublin 2016 Behavioural Economics

9 ways that

can help you to build, message and price better products

© Glen Holmes - 2016

Behavioural Economics

© Glen Holmes - 2016

1. The Scarcity Heuristic

© Glen Holmes - 2016

© Glen Holmes - 2016

2. Limit your users’ ability to procrastinate

© Glen Holmes - 2016

© Glen Holmes - 2016

© Glen Holmes - 2016

3. Naïve Diversification - Limit your users choices

© Glen Holmes - 2016

© Glen Holmes - 2016

© Glen Holmes - 2016

© Glen Holmes - 2016

4. Nudging

© Glen Holmes - 2016

© Glen Holmes - 2016

© Glen Holmes - 2016

© Glen Holmes - 2016

© Glen Holmes - 2016

5. People are crap at determining value!

© Glen Holmes - 2016

© Glen Holmes - 2016

6. Create Excitement

© Glen Holmes - 2016

© Glen Holmes - 2016

7. How you frame something impacts people’s perception.

© Glen Holmes - 2016

8. Proper timing is crucial to control outcomes.

9. The Jargon Heuristic.

© Glen Holmes - 2016

© Glen Holmes - 2016

Thank You!

https://www.linkedin.com/in/glen-holmes-6057741a

© Glen Holmes - 2016