The web, the mobile web and nothing but the web - keynote at MobileTechCon 2014

Christian Heilmann (@codepo8) MobileTechCon

(02/09/14, Berlin, Germany)

!

THE WEB, THE MOBILE WEB AND NOTHING BUT THE WEB

http://instagram.com/nabhan_illustrations

Link by Nabhan Al Abdullatif

HARDWARE (PC, Netbook, Laptop…)

CLEAR SEPARATION OF CONCERNS

SOFTWARE (OS, Desktop Programs, Services)

BROWSER (Firefox, or others…)

The Internets (Data Services, Web Sites, Music, Movies, Kittens…)

MIX AND MATCH, USE WHAT YOU HAVE!

THE END OF SEPARATION

APPS > WEB!

BAIT AND PESTER…

http://idontwantyourfuckingapp.tumblr.com/

http://www.commitstrip.com/en/2014/08/18/the-dilemna-of-mobile-apps-development/

NO APPS RUSH…

http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/

https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download

IT ALL JUST WORKS!

https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download

WINNERS ARE THOSE WHO ENGAGE…

http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

Facebook is by far the top app, with 115.4 million unique visitors in June. With 160 million total US app users, that’s 72% penetration.

“

…OR THOSE WHO OWN THE PLATFORM!

http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

Google is the top mobile app publisher. Its apps represent nos. 2, 3, 4, 6, 7, and 16.“

GAMES ARE A SHORT TERM, ERR, GAME…

http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

There are no games in the top 25. This is not a mistake: … (games are) closer to 10 million unique visitors—probably because games tend to spike in popularity and then decline.

“

SUBSCRIPTION WORKS FOR ENTERTAINMENT…

http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

Netflix is the top app that requires a subscription. Its 28 million unique visitors represent more than 75% of its US streaming subscriber base, including trial members.

“

THE WEB IS A FRAGMENTED MESS!“

WHY GO NATIVE?

http://opensignal.com/reports/2014/android-fragmentation/

682,000 Devices

http://opensignal.com/reports/2014/android-fragmentation/

18,796 Distinct Android devices

(11,868 last year)

http://opensignal.com/reports/2014/android-fragmentation/

http://opensignal.com/reports/2014/android-fragmentation/

43% Samsung

PEOPLE DON’T WANT TO UPGRADE BROWSERS

“

WHY GO NATIVE (2) ?

http://opensignal.com/reports/2014/android-fragmentation/

20.9% KitKat

http://opensignal.com/reports/2014/android-fragmentation/

WHAT ABOUT OFFERING LESS VERSIONS?

http://opensignal.com/reports/2014/android-fragmentation/

!

18,796Distinct Android devices seen this year 11,868Distinct Android devices seen last year

682,000Devices surveyed for this report. 43%Samsung's share of those devices.

20.9%Android users on KitKat

IT ALL JUST WORKS?

https://twitter.com/__DavidFlanagan/status/503646664234508288

I DON’T WANT TO SUPPORT HUNDREDS OF SCREEN SIZES!“

WHY GO NATIVE (3) ?

TOUGH LUCK…

http://opensignal.com/reports/2014/android-fragmentation/

Android Screen Sizes iOS Screen Sizes

IT WILL GET WORSE…

ZOMG!!!! WEARABLES!!ONE!ELEVEN!

Inventor Hugo Gernsback is demonstrating his Television Goggles, 1963

https://twitter.com/HistoryInPics/status/503866384221478912

SO, WHAT NOW?

IN THE END, DATA WINS OUT…

BAIT AND PESTER…

http://idontwantyourfuckingapp.tumblr.com/

SOLVE REAL ISSUES!

THINK OFFLINE FIRST!

https://www.youtube.com/watch?v=dPz_5-MEvcg

ALEX FEYERKE — OFFLINE FIRST

APPS ARE JUST A FORM FACTOR

ENABLING MORE MAKERS…

https://apps.webmaker.org/designer

IT WILL GET MUCH, MUCH EASIER.

http://www.polymer-project.org/tools/designer/

GROWTH HAPPENS OUTSIDE THE US!

19% OF EU POPULATION AGED 16–74 HAS NEVER USED A COMPUTER.

http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Information_society_statistics_at_regional_level

NATIVE PLATFORMS ARE BUILT TO MOVE FAST AND BREAK OFTEN

If you build a web app today, it will run in browsers 10 years from now. Good luck trying the same with your favorite mobile OS (excluding Firefox OS).

THE WEB IS BUILT TO LAST

“

http://paulbakaus.com/2014/08/26/the-web-is-built-to-last/

Paul Bakaus, Google (ex. Zynga)

THANKS! CHRIS HEILMANN @CODEPO8