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Wayzata Community Church- 5 Year Strategic Plan
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WCC Strategic Visioning
2009-2014
MissionMission
Wayzata Community Church Is… a Christian Community:Wayzata Community Church Is… a Christian Community:
United by Faith…United by Faith…While Respecting Other Pathways to God
Called to Serve…Called to Serve…Those in Need – Close to Home and Far Away
Inspired to Think…Inspired to Think… Finding Grace in the Search for Meaning
Sharing the Journey
3
AgendaAgenda
Situation Analysis Vision FIVE Strategic Imperatives
Recommended Actions Measurement of Success
Q&A, Feedback
4
The Vision Task Force – A Journey At 30,000 Feet Task Force Created By The
Council in Early 2008
Launched May 19, 2008
Met Monthly and Sometimes More Than Once a Month
The Journey Took Several Paths – a “Focus Group” of Ideas
What’s Working What’s Not What Are the Dynamics
Impacting Church Life
The Journey Is Not Over…It’s Just BeginningIt’s Just Beginning
The Vision Team Lisa Smith – Chair
lsmith @Halmen.comlsmith @Halmen.com Linda Keller – Facilitator Carol Bergenstal Alan Bovi Bart Foreman Steve Harrison Dick Minors Heather Page Kim Puckett Annie Minors Roeder John Ross Jim Sanford Jim Smith Lynda Stahl Mike Sund Rima Torgerson Jeff Urban
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Situation AnalysisSituation Analysis The 2009-2014 Five Year Strategic Plan Has Been Developed
to Support Our Mission We Looked Back to Look Forward
The Previous Two Plans Focused on Physical Space Needs, Youth Programs and Governing Structure
We Looked Around Met With Clergy, Staff and Interested Parties to Understand
the Current Situation We Looked Ahead
Studied Demographic, Social and Lifestyle Affecting the Lake Area Communities
Recognized the Need to to Fill the Buildings and Expand ProgramsRecognized the Need to to Fill the Buildings and Expand Programs Created a Guiding FrameworkGuiding Framework for Clergy, Staff and Boards
to Achieve Our Potential and Support Our Mission
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What’s Going WellWhat’s Going Well Worship Attendance Has Grown Significantly at Christmas and Easter
Increased Christmas Services From 6 to 9 Increased Easter Services From 4 to 6
Have Begun to Add Unique Opportunities for Worship WOW (Worship on Wednesdays) Summer Services
Increased Summer Attendance 9%
Children and Youth Programs Are Growing, Improving and Thriving High School Ministry Engaging 200+ Students, Exponential Growth
Mexico Mission Now Involves Over 100 Youth From WCC
and Our Community Since 2005 Graceland Offering High Quality Education to Over 700 Children Middle School on the Road to Recovery
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What’s Going Well…What’s Going Well… Con’t
Continued Growth of the Annual Rummage Sale Ministry A Growing Volunteer Workforce Drawn from Members
and the Community
Revenues Increasing Yearly
Expanded Active Mission and Outreach Opportunities New International Partners (Lighthouse Ministries Intl’ and Amor Ministries)
New Local Partner (COOL in the City)
Restructured Mission & Outreach With Focus on Partnerships,
Members in Mission and Benevolence.
Refocused Budget to Put Resources Where Members are Actively
Involved in Mission Work.
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What’s Going Well…What’s Going Well… Con’t
Positioned Ourselves to Manage the Size of the Church
With the Restructure of the Church Governance New Structure Provides Institutional Memory via Increased
Term Length and Established Path to Leadership Positions
Strong Pastoral Care Potential Restructured Clergy Team to Ensure a Full Time,
Dedicated Clergy Member on Pastoral Care to Ensure Relevancy
and Changing Needs Are Addressed
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What’s Not Going WellWhat’s Not Going Well Average Weekly Worship Attendance Has Been Flat Since 2001Average Weekly Worship Attendance Has Been Flat Since 2001
Recent Adult Education Programs Have Not Had Broad Appeal
Limited Number of Members Do the Majority of Volunteering
Small Number of Members Do the Majority of Leadership
Unmet Desire for Personal Connections With the Church
Communication Resources Have Not Kept Up With the
Technology Evolution
Communications Are Haphazard, Ad Hoc and Labor Intensive
Lack a Measurable Baseline for Current Church Satisfaction
and Health
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What’s Not Going Well… What’s Not Going Well… Con’tCon’t
Our Giving has not Sustained or Supported Our VisionOur Giving has not Sustained or Supported Our Vision
It Has Been Eight Years Since We Have Made a Balanced Budget
Without Utilizing Reserves
Average Pledge Amount Grew Just 2.5% from 2003 to 2009
Pledging Units have Declined Over the Past 5 Years
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VisionVisionOur vision for the next five years is….
To be a welcoming, loving and acceptingwelcoming, loving and accepting Christian community challenging and engagingchallenging and engaging people of all ages and stagesall ages and stages to grow spiritually through relevantrelevant worship, learning, fellowship and outreach
We will achieve this vision through… RefreshingRefreshing our Worship Experience Renewing our Passion for Engagement Reclaiming our Commitment to Community Reframing our Story through Communication Reinvesting our Financial Resources
… … Recommitting our lives to Christ.Recommitting our lives to Christ.
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As You Review The Strategies… Understand
We are not Lost
We are not Reinventing
We areWe are
Reinvigorating Reinvigorating
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Renewing Our Worship Renewing Our Worship Experience -Experience - StrategiesStrategies
Ensure Worship Services are Welcoming and Inspirational,
Forming the Core of Our Identity
Provide Alternative Access to Worship, Including Location
and Times
Offer Additional Styles of Worship to Our Diverse Community
Clarify, Establish and Adhere to a Music Standard of Excellence
in All Services Consistent with Our Mission and Vision
Design Every Worship Service to Unite Participants by Faith,
Call Them to Serve and Inspire Them to Think
Enhance Our Sermon Capacity and Capability to Ensure Relevant,
Vibrant and Inspiring Messages
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Renewing Our Worship ExperienceRenewing Our Worship Experience Recommended ActionsRecommended Actions Ensure Sr. Minister’s Top Priority Is WorshipTop Priority Is Worship
Hire a Minister of Faith and Learning Who is a Dynamic Preacher
OptimizeOptimize Distinctive Clergy and Staff Talents for
Inspirational Worship
Increase ParticipationIncrease Participation of Lay Leaders and Youth in
Worship Services
Evaluate the Number and Schedule for Various Styles of Worship
Ensure and Support Excellence in Contemporary and Traditional Excellence in Contemporary and Traditional
MusicMusic
Incorporate TechnologyIncorporate Technology into the Worship Services Enable Multiple Methods of Engagement
Facilitate Greater Participation
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Renewing Our Worship ExperienceRenewing Our Worship Experience Measurements of Measurements of SuccessSuccess Average Weekly Worship Attendance Increases 30%
from 2009 to 2014
Members are Monitored through Annual Surveys Music is Consistently Referenced as a Central Reason for
Attending Worship Service
Worship is Referenced by a Majority of Members as a Primary
Reason for Engaging in the Church
New Services Are Added At Different Times Monday Night, Saturday Evening, etc.
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Recalling Our Passion Recalling Our Passion for Engagement-for Engagement- Strategies Offer Compelling Learning Opportunities in Adult Education. Engage Members through Relevant and Meaningful Mission
and Outreach Opportunities. Expand Our Understanding of Stewardship to include Time
and Talent, Not Just Financial Resources Stewardship Is Not an Annual Campaign;
It Is an On-Going Involvement Broaden the Base of Participants Who Engage in
Volunteer Opportunities and Promote Lay Ownership in All Programs
Boards Committees Choirs Sunday School Create Programs to Attract and Engage College Students and
Young Adults to Become Active in the Life of the Church
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Recalling Our Passion for Engagement Recommended ActionsRecommended Actions Education MinistriesEducation Ministries
Hire a Minister of Faith and Learning Who Is Also a Dynamic Preacher
Provide Increased FocusIncreased Focus on Adult Education
Offer a Diverse PortfolioDiverse Portfolio of Adult Education Programs
That Are Relevant to All Life Stages
Offer Adult Education Programs at a Variety of TimesVariety of Times
and Via a Number of Formats
Continue to Enhance and Extend Our Middle School MinistryMiddle School Ministry
Identify SpaceIdentify Space to Accommodate Expanded Adult Education Programs
Optimize Current Building Space
Encourage Young Adults to Consider Ministry as a Career
Enhance Coordination Among ProgramsCoordination Among Programs at All Ages and Stages
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Recalling Our Passion for Engagement Recommended Actions…Recommended Actions… Con’t
Volunteerism Hire a Program/Volunteer Coordinator to Tap Into Member
Volunteer and Engagement Interests
Review Our Current Nominating Process
for Boards and Committees to Expand Diverse Participation
Encourage Boards to Develop Committees
To Expand Membership Involvement
Extend Personal Invitations to Get Involved
Create a “Get Involved” Campaign
Incorporate Giving Opportunities to Include Both Time and Talent
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Recalling Our Passion for Engagement Measurements of Measurements of SuccessSuccess
Triple the Number of Participants Engaged in
Learning Opportunities
Double the Number of Participants Engaged in
Hands-on Mission and Outreach Annually
Fill 10% of Board and Committee Positions with
First Time Volunteers
Include a Story of Inspirational Engagement
in Every Beacon
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Reclaiming Our Reclaiming Our Commitment to Commitment to CommunityCommunity - Strategies- Strategies
Sustain and Nurture Church Membership
Provide Means and Occasions for Members
to Come Together in Christian Fellowship
Sustain and Nurture Our Connection with the
Community at Large
Provide Means and Occasions for the Community
to Come Together.
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Reclaiming Our Commitment to CommunityReclaiming Our Commitment to Community Recommended ActionsRecommended Actions Continue to Expand on Current Fellowship Opportunities
for All Ages and Stages
Incorporate a “Moment of Fellowship” Component in Every Church Related Event
Encourage and Support Church Members to Become Community Leaders to Build Community and Share Our Message Celebrate Our Current Community Leaders
Develop Meaningful Ways to Extend Ourselves and Our Facility to the Community to Share Our Message. Ideas to consider: Sister Church Community Chapel (Rice & Walker or Opening Wakefield Chapel 24/7) People in Transition Camp
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Reclaiming Our Commitment to CommunityReclaiming Our Commitment to Community Measurements of Measurements of SuccessSuccess
A Majority of Members Report a Strong Sense of
Connection with the Church Through Annual Surveys
The Community at Large References WCC As a Location
for Community Building and a Partner in Civic Activities
Track Outside Events
Track References in Local Publications
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Reframing Our Story Reframing Our Story Through CommunicationThrough Communication - - StrategiesStrategies
Widely ArticulateWidely Articulate and Share Our Vision Statement and
Unique Message with the Community
Extend and EnhanceExtend and Enhance Our Ministry Through Technology
Provide a Welcoming EnvironmentWelcoming Environment from Beginning to End Website
Signage
Greeters
Ushers
Communications
Ministers & Staff
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Reframing Our Story Through CommunicationReframing Our Story Through Communication Recommended ActionsRecommended Actions
Establish a Communications BoardCommunications Board
Create an Integrated Communication PlanIntegrated Communication Plan for Internal and
External Audiences PR, Advertising, Marketing
Build InfrastructureInfrastructure to Support Diverse Communications
Develop a Campaign to Spread the WordSpread the Word of Who We Are and
What We Have to Offer
Conduct an Annual Survey to Measure Success of Core
Strategies and Vision Achievement (critical)
Implement the Interior and Exterior Signage PlanSignage Plan
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Reframing Our Story Through CommunicationReframing Our Story Through Communication Recommended Actions…Recommended Actions… Con’tCon’t Expand Our Focus on TechnologyExpand Our Focus on Technology
Create Additional Methods of Engaging in Worship via the Internet and Television
Offer New Features to Our Current Website Blogs, Podcasts, Social Networks Sermon Reference Links Online Gifts and Pledges Volunteer Sign-ups
Enable Wireless Internet Access Throughout the Building Update Meeting Rooms With Current Technology
Phones Screens Wireless Internet Access
Leverage the Capabilities of Our Current Software to Create an Accurate, Comprehensive and Maintainable Member Database
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Reframing Our Story Through CommunicationReframing Our Story Through Communication
Measurements of Measurements of SuccessSuccess Quadruple the Amount of Traffic on the WCC Website
Currently 68 Visits Per Day.
A Minimum of 50 People Each Week Are Accessing
Our Worship Via the Internet.
Increase in Worship Visitors By 10%
A Minimum of 40% of New Members Reference Media
Messages As the Reason They First Visited
The Church Database Software is Merged with Our
New Internet Initiatives
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Reinvesting Our Reinvesting Our Financial Resources-Financial Resources- Strategies
Increase Shared Budgetary Accountability for Clergy,
Staff and Boards
Educate the Congregation on the Costs Tied to Various
Programs and Services, Including a Call to Action Every Program, Every New Initiative Has a Cost
Develop a Fundraising Campaign to Support Enhanced
Program, Technology, and Building Maintenance Initiatives
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Reinvesting Our Financial ResourcesReinvesting Our Financial Resources Recommended ActionsRecommended ActionsFunding
Hire a Development Professional
Implement a “Share the Journey” Campaign
Focus: Increase Capital and Reserves to Fund Strategic Vision
2009-2014 Goals Including People, Property and Programs
Expand the Number of Individuals Actively Involved
in Stewardship Activities
Direct Clergy, Staff and Boards to Work Cooperatively in the
Creation and Management of Annual Budgets
Create a Five Year Financial Plan to Support the Vision
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Reinvesting Our Financial ResourcesReinvesting Our Financial Resources Recommended Actions… Recommended Actions… Con’tCon’t
Financial Growth Increase Awareness of the Heritage Foundation Implement a Broad Based and On-going Strategy for
Major Gift Giving Implement an Operating Reserve of $1/sq Foot for Annual
Repairs and Maintenance
Promote Good Fiscal Management Audit Current Cost of Programs to Ensure Cost Recovery Fees
are Adequate. Reduce Costs of Current Programs Where Necessary
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Reinvesting Our Financial ResourcesReinvesting Our Financial Resources Measurements of Measurements of SuccessSuccess
Increase the Number of Member Commitments to
The Heritage Foundation Fund by 50 by 2014
Increase Number of Pledges by 10% Per Year
Increase Number of Pledging Units From 49%
of the Membership to 75% of the Membership
Grow Pledged Dollars 5% Annually
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Next StepsNext Steps Create an Implementation Team to Execute the Plan,
Review Progress and Report On-going Results
to the Council and the Church Membership
Charge the Clergy, Staff and Boards to Create Tactics
to Implement This Plan
32
Q & A…
Our vision for the next five years is….
To be a welcoming, loving and acceptingwelcoming, loving and accepting
Christian community challenging and engagingchallenging and engaging
people of all ages and stagesall ages and stages to grow spiritually
through relevantrelevant worship, learning, fellowship and outreach
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