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Robin Aguilar
Jayson Alexander
Rui Cao
Luye Qian
March 29, 2010
Industry Overview
Competitive Industry
Vancouver Olympics
Weather Dependent
Features
High quality products
Online community
Targets all ages
Up to date on latest trends
In store and online
Goals
Major shop in Aspen, CO
Strive to supply high quality
products
Maintain high customer
satisfaction
Business
In shop and online sales
Equipment and apparel
Excellent customer service
Aspen, CO
Industry Key Players
Competitor Analysis
Strengths
• Established name
• Strong customer basis
• Professional design
Weaknesses
• Sell through retailers
• Loss of interaction with customers
Burton
Atomic
The North Face
REI
Absolute Ski & Snowboard
Conclusion
High quality products
Quality customer service
Aspen, CO
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