Robin Aguilar

Jayson Alexander

Rui Cao

Luye Qian

March 29, 2010

Industry Overview

Competitive Industry

Vancouver Olympics

Weather Dependent

Features

High quality products

Online community

Targets all ages

Up to date on latest trends

In store and online

Goals

Major shop in Aspen, CO

Strive to supply high quality

products

Maintain high customer

satisfaction

Business

In shop and online sales

Equipment and apparel

Excellent customer service

Aspen, CO

Industry Key Players

Competitor Analysis

Strengths

• Established name

• Strong customer basis

• Professional design

Weaknesses

• Sell through retailers

• Loss of interaction with customers

Burton

Atomic

The North Face

REI

Absolute Ski & Snowboard

Conclusion

High quality products

Quality customer service

Aspen, CO