Lake Tahoe Winter Olympic Bid

LAKE TAHOE WINTER OLYMPIC BID 2018

Kacey Huff, Kate Kasunic, Brittany Keen,

Tom McKenzie, Brian Mogus,

Jeff Senuta, Elyse Underwood

LAKE TAHOE

Borders Nevada and California Known worldwide for its first-class skiing and

snowboarding areas The lake has a seventy-one mile shoreline

and covers 193 square miles.

SQUAW VALLEY

1960 VII Winter Olympics Historical elements Northwest of Lake Tahoe

METEOROLOGY Located in the Sierra Nevada mountains borders Between California and Nevada Largest known alpine lake in Northern America Depth of 1,645 feet Winter months temperatures range from 52 degrees to 25 degrees Fahrenheit Average snowfall of over 400 inches Sun shines 274 days out of the year

FEBRUARY TEMPERATURES

MARKETING

Corporate sponsors McDonald’s Omega Panasonic Coca-Cola Acer

Marketing plans

MARKETING PLANS

McDonald's Coca-Cola Omega

OLYMPIC SPORTS Bobsled

Luge

Ice Hockey

Figure Skating

Speed Skating

Short Track Speed Skating

Curling

Alpine Skiing

Freestyle Skiing

Snowboarding

VENUES

Squaw Valley All skiing and snowboarding events 4,000 acres, 34 lifts Many accommodations in area

VENUES

Tahoe Ice Park Three buildings: Figure and Speed Skating,

Hockey, and Curling Respectively, accommodates 15,000, 17,000 and

10,000 fans Will eventually be used to develop youth skating

and hockey initiatives in area Construction to begin immediately

VENUES

Tahoe Sliding Center New Facility One track to host all sliding competitions Only fifteen other sliding tracks in the world Begin construction in 2015

OLYMPIC VILLAGE

Athlete housing & transportation Food and dining Athlete common area for leisure

SECURITY Terrorism and violence are not new to the

Olympics. The crime rate in Lake Tahoe is slightly

higher than in the United States in other cities nationwide.

No Cameras or video camera’s with any kind of flash will be permitted at any venue. Also, no camera’s containing lenses that are wider or longer than 4 inches.

ACCOMMODATIONS

MEDIA SERVICES & COMMUNICATIONS

Main Press Center and International Broadcasting Center

MEDIA SERVICES &COMMUNICATIONS

Host Broadcaster

Exclusive broadcasting center

MEDIA SERVICES &COMMUNICATIONS

Language Services Huge obstacle Use of volunteers

MEDIA SERVICES &COMMUNICATIONS

Telecommunications Partner

OLYMPISM & CULTURE

Goal of Olympics Commission for Culture Cultural Olympiad Mascot & logos

THANK YOU!Questions?