TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

With Troy RumfeltAnd Mike Gingerich

Tweet Live with this Hashtag: #TabSite

Fan Page Optimization: How to Optimize & Socialize your Fan Page

Agenda:

• Fan Page Optimization

• Fan Page Socialization• TabSite Tabs Optimization

• New TabSite Tools for Search Optimization

60 Minutes from Now you will:

• Know where to go to Optimize Your Fan Page• Have a Plan• Understand Social Features• Be Pumped to try a new TabSite Tool!

REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

Video and Slides Available later Today

Upcoming Webinar: Sept. 1Special Guest: Mari Smith

REMINDER: Stay with us today for special news!

Troy Rumfelt, President TabSite & Digital Hill Multimedia

Mike Gingerich, Community Manager of TabSite& Web Consultant of Digital Hill Multimedia

Getting Started:

1. Choose the best name for your Facebook Page

Good: Your Name <Ex. CK Products, LLC>

Getting Started:

1. Facebook Page Name

Bad: Stuffing Keywords…. Don’t name your Fan Page: <CK Products – Makers of Pans, Cake Tools, Custom Molds, Wedding Cake, Fondant>

Why? Hurts ability to be searched on Facebook

Vanity URL:

1. Important! This is a area of SEO Value!‐ Can’t be changed!‐Must authentically represent your brand‐ Can include a keyword

www.Facebook.com/username

2. Info Tab

Key! Use it well!

This is the place to

write a crisp,

Keyword‐rich

description.

3. Add Custom Tabswith TabSite

‐Google sees each customtab as a unique url. ‐ Text and links can get indexed.*

*Note that all content is visible and Shared within a Facebook iFrame sothe potential SEO value can bemitigated to some degree as compared to aStandard web page.

4. Add Links to your Website / Blog

Use Text Links and use images such as the “Find Us on Facebook” badge

‐ Inbound Links on the web pointing to your fan page adds value to your fan page rank

‐Authoritative website links will boost your page rank (ex. A link on CNN.com to your fan page)

Facebook Social Plugins added to your website/blog add inbound links

Add Links to your Wall UpdatesStatus updates offer a powerful way to place direct links near the top of your Page’s CSS structure.

Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites, posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.

There are two ways to post links into your Page’s stream:‐ Adding the raw URL in the text of the status update itself‐ Using the “attach link” feature in the Facebook publisher

5. More Fans = More intra‐Facebook inbound Links

Facebook places links to Facebook Pages on users profiles (privacy settings can impact this),

so the more fans you get, the more links you’ll have to your Page within Facebook.

Fan Page Socialization

TabSite enables you to display and utilize multiple social network and social sharing tools easily on your fan page.

Add Engagement Tools

‐ Facebook Like

‐ Facebook Share

‐ Facebook Comments

Add Engagement Tools

‐ Non‐Fan Image

Connect Services

‐ Twitter “Follow”

‐ Twitter feed

‐ Blog RSS feed

Add Sharing Tools

‐ YouTube Videos‐ Demo of VideoShowWidget with FB Shareintegrated.

Shhhh! Top Secret!

Current Issues with iFrames• There is some debate in the SEO Community but the fact that your custom tab content is viewed within an iframe on Facebook mitigates partially the SEO value of your content.

Current Issues with iFrames• Facebook does not insert keywords in your Facebook url or add specific page meta data

• Googlebot is often blind to your custom iframe tab content

Actual GoogleCached page example!

TabSite SEO Solution!

A MicroSite of your Fan Page Tabs!• Get Tab Content and Sub‐Pages indexed (no iframe, content is on the web)

• Gives another web location to “Like” your page

• Integrates all your Tab Content

• Available to ALL TabSite users!

• Rolling out in Beta this week!

MicroSite‐ Pulls fan page logo

& links to your fan page

‐ Add “Find Us” link

‐ Add Tabs & Sub‐Pages‐ Paid Plans Control Publish and UnPublish

See it: www.TabSite.com/DigitalHill

MicroSite‐ Social Sharing

‐ 3rd Column Control

for Gold Plan Users

‐ Includes Fan‐Gating if active on your Fan Page

Free Version will have ads

All Paid Plans are Ad Free!!

www.tabsite.com/CrossCountryCoachLLC

TabSite

MicroSite

Twitter Feed

3rd Column

We’re

Not Done!

‐ Paid Users get first dibs on MicroSite

Usernames!

Watch for the Go-Live so you can get your desired Username!www.TabSite.com/GetYourName

Order and Publish

Social Sharing Toggles for Gold Plan

SEOTools:

‐ Tab Views‐MicroSite Views

‐ Keyword Density

‐ Set MetaData (for MicroSite)

Only TabSiteEnables you to push your Fan Page Tab and Sub‐Page Content

to the Web and…

Only TabSiteintegrates

Social Sharing Tools and FB Plugins pointing traffic back to your Fan Page!

Giving you:The Ultimate Fan Page SEO Value!

Watch for MicroSite Release Details!

TabSite Gold Winner to be Announced Thursday

Video and Slides Available later Today

Upcoming Webinar: Sept. 1Special Guest: Mari Smith

http://blog.tabsite.com/Mari-Smith/

Question and Answer time

Tweet: #TabSite oruse the GotoWebinar service

Thanks for attending!

Watch for MicroSite Release Details!

TabSite Webinar - Optimize & Social your Facebook Fan Page

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