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Haley Melander, Director, Web Content, at Tommy Hilfiger was joined by Monetate's Nathan Richter at Fashion Digital New York to share 10 ways retailers can optimize their websites for the holiday season.
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10 Ways to Optimize NOWfor Holiday 2013
Nathan RichterDirector, Client SolutionsMonetate
Haley MelanderDirector, Web ContentTommy Hilfiger
@monetate
@monetate
@monetate
Review what worked (and what didn’t work) last year.
1.
Maximize use of email andother inbound channels on-site.
2.
@monetate
Maximize use of email andother inbound channels on-site.
2.
@monetate
Make relevant changes to website navigation.3
.
@monetate
Be more relevant by leveraging location. 4
.• Show banners and other messaging that indicate the exact number of days left for shoppers to qualify for various shipping methods in time for Christmas morning.
• Provide shipping deadlines by region, for instance extending deadlines for shoppers who live close to your warehouse or distribution center.
@monetate
Add immediacy, such asshipping deadlines and countdowns.
5.
@monetate
Provide service guaranteemessaging, in-store returns, etc.
6.
@monetate
Focus more on mobile and tablet traffic.7
.
@monetate
monetate.com/eq
Focus more on mobile and tablet traffic.7
.
@monetate
Drive in-store traffic and confront showrooming.8.
@monetate
Market third-party payment options.9.
@monetate
Promote e-gift cards or in-store purchases after shipping deadlines. Also consider last-minute daily deals and Flash sales.
10.
@monetate
Promote e-gift cards or in-store purchases after shipping deadlines. Also consider last-minute daily deals and Flash sales.
10.
@monetate
Thank you!
Nathan RichterDirector, Client SolutionsMonetate
Haley MelanderDirector, Web ContentTommy Hilfiger
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