14 dec russell sutton final

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Our Clients

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Sorry your baby is ugly.

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How you see your website...

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and your customer’s view.

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How can website analytics help?

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What is web analytics?

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Web Analytics Is:

1. The analysis of qualitative and quantitative data from your website and the competition

2. To drive a continual improvement of the online experience that your customers, and potential customers have

3. Which translates into your desired outcomes (online and offline)

Avinash Kaushik

Elvis of Analytics

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Web analytics is about

actionable insights

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and outcomes

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Don’t use your web analytics as

a rear view mirror

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Instead, achieve this

and you’ll gain a huge competitive advantage:

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Warning!You don’t need

analytics software you

need a website analytics

programme

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Putting together a web analytics ‘programme’

• Analytics team• Set your goals• Training• Custom reports• Insight• Actions

= Uplift

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using google analytics for local authority websites

Part Two

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Google Analytics...

1. Is a powerful website analytics tool

2. Is used by 50% of the world’s top 1million websites

3. In the right hands can help councils to get actionable insights

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5 Benefits

of Google

Analytics

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Powerful Reportin

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100+

reports

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Highly Intuitive

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There are no

infrastructure costs

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Highly Scalable

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It’s Free(but not cheap)

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10:90 Rule

• Our Goal: Highest value from Web Analytics implementation

• Cost of analytics tool & vendor professional services: $10

• Required investment in “intelligent resources/analysts”:$90

Avinash Kaushik

Elvis of Analytics

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10:90 Rule

• Our Goal: Highest value from Web Analytics implementation

• Cost of analytics tool & vendor professional services: $10

• Required investment in “intelligent resources/analysts”:$90

Lets just call it the Rooney rule!

Lets just call it the Rooney rule!

90%

10%

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If it’s free is it any good?

“Can I really present Google Analytics as a serious solution to senior management?”

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If it’s free is it any good?

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Google classes Google Analytics data as confidential information.

What about Google reading my data?

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What about Google reading my data?

1. No data-sharing without consent2. On-going investment in security3. Policy enforcement with compliance audits

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What about data privacy laws?

It’s important to consider Personally Identifiable Information (PII)

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Personally Identifiable Informatio

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1. DPA makes specific provisions for obtaining, holding and disclosing of PII

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Personally Identifiable Informatio

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2. The crucial aspect of the Act is the transfer of personal data outside of the EU

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Personally Identifiable Informatio

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3. Google specifically prohibits the storing of PII in Google Analytics

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Thank you!

Russell Sutton0854 5000 408

www.conversionworks.co.ukrussells@conversionworks.co.uk