5 Things Hurricane

Tony LentiniPixel Creative Group

Goals Take charge of your crisis Resolve it Minimize/mitigate public impact Protect reputation & franchise Take a strategic perspective Make it a one-day story

Management & employee buy-in Foolproof notification system Simplicity Crisis Management Team Facilities risk assessment Key resource contact list Plan for nearby civilian facilities Emerging issue identification Outside perspective

Employee locator Communications (phone & Internet) Equipment Transportation Food & lodging Generators & fuel Family/community assistance

Run periodic tabletop exercisesUnannouncedVary scenariosActivate CMTOperations and support personnelSimulate govt./regulatory notificationsDon’t forget PREvaluate/adjust plan

Who needs training: CEO PR staff Operations field managers

Empowerment vs. intimidation Answering the 5 W’s Media messaging Do’s & don’ts Dress, demeanor, gestures

Your own employees News media Public safety officials Regulatory authorities Contractors & vendors Within the community

Relocate key people & functions Offices & lodging Offsite records storage Transportation to/at new location Communications (phone & Internet) Notification system

Tony LentiniLentini Creative Communications

www.CrisisManagers.com

tony@lentinicreativecommunications.com

PR/Crisis Management CounselPixel Creative Group

2801 Post Oak Blvd., Suite 101Houston, TX 77056

Mobile: 713-907-5841Office: 713-622-9293www.pixelcreative.com