A Bot Industry Briefing

Why Bots? Why now? What you should know.

Industry Briefing - May 19, 2016

MJ Sikorsky & Mike Brevoort @mjsikorsky @mbrevoort

Copyright © 2016 Robots & Pencils Corp. All Rights Reserved.

Thank You

The Next HourPart One: The Bot Discussion: Why? Really?

Part Two: Horizon Scan - People, Technologies, Funding, Events, etc.

Q&A

PART ONEThe Bot Discussion: Why? Really?

Why Bots? Why Now?

1996 ALL OVER AGAIN?

Is anything different this time?

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Rise of Messaging

THE AMERICANS HAVE NEED FOR THE TELEPHONE, BUT WE DO NOT. WE HAVE PLENTY OF MESSENGER BOYS.

- SIR WILLIAM PREECE BRITISH POST OFFICE

Messaging Apps = Top Global App in Usage + Sessions

Source: Quettra, Q1:15 Data ranked based on usage: www.kpcb.com/internet-trends

“All messaging expands until it includes software.

- Benedict Evans Andreessen Horowitz

(evans law)

Meta-Platforms

“We more often than not over-estimate platform shifts in the short term but under-estimate them in the long term.

– Steven Sinofsky

Slack Daily Active Users

Business Communication Evolution

Then Now

http://www.kpcb.com/internet-trends

Aaron Levie

Beep Boop is a ridiculously simple hosting platform for your

Slack and Messenger bots

Increased availability of Natural Language Processing

and Machine Learning

renaissance

4th Generation Platform Opportunity

Where to start?

“ Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.

- Edward Tufte

Your bot experience must be better and different than an app

“What important truth do very few people agree with you on?

- Peter Thiel Founders Fund

Conversational

@quartzapp

What your bot does is more important than the conversation

How does your bot make humans better?

Context is key

PAYMENT IDENTITY HISTORY AMBIENCE TIME LOCATION

UX CONSIDERATIONS

https://medium.com/slack-developer-blog/when-it-comes-to-bots-the-beer-test-might-be-more-important-than-the-turing-test-596af0032e09#.ufbek4sz7

VOICE / PERSONA MAPS

http://intra.iam.hva.nl/content/1213/verdieping2/minoren/mobiele_interactie/design_for_mobile/lesprogramma/Design-Persona-MailChimp.pdf

@aarron

“ If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful

- Alan Cooper

PART TWOHorizon Scan

Software is eating the world - but more than that, tech is outgrowing the tech industry

TECHNOLOGIES

TO FOLLOW

https://beepboophq.com@beepboophq

Funding

The Man Who Lied to His Laptop, Clifford Nass

How Messaging Bots will Change Workplace Productivity

Recommended Reading

People to Follow

TO FOLLOW

Amir Shevat (@ashevat), Slack

Paul Sas (@hormetic), Stanford, ConsultantBenedict Evans (@BenedictEvans), A16ZAaron Walter (@aarron), InVision/MailChimp

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THANK YOU

Q&AMJ Sikorsky @mjsikorsky

Mike Brevoort @mbrevoort

hello@robotsandpencils.com