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Presented by Peter Jenetsky :: 18 October 2011

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PETER JENETSKY

GENERAL MANAGER CONTENT STRATEGY & MARKETING

Presented by Peter Jenetsky :: 18 October 2011

“WE ARE ON THE CUSP OF

UNPRECEDENTED CONSUMER ACCESS TO

PREMIUM CONTENT- BOTH

CURRENT AND PAST SEASONS’ TV

PROGRAMS ALONG WITH ARCHIVED

NEW-RELEASE MOVIES”

WILL RICHMOND

Presented by Peter Jenetsky :: 18 October 2011

CHANNEL

DEMOGRAPHICS

Presented by Peter Jenetsky :: 18 October 2011

COMMISIONED

CONTENT

Presented by Peter Jenetsky :: 18 October 2011

THE CHANNELS WE

COMMISSION FOR

Teen / tween audience led programming

Action / adventure / coming of age stories

Broad based prime time family dramas

currently not being undertaken by STV or

FTA broadcasters

Male targeted, 25 – 54

Narrative comedies and dramas series

Shorter seasons (6 – 10 part)

Generally ½ hour format

Presented by Peter Jenetsky :: 18 October 2011

[

LONG FORM

SERIES

Presented by Peter Jenetsky :: 18 October 2011

LONG FORM

SERIES

$13M investment. Fully funded by Movie Network Channels

A programming and marketing platform for FMC and FOXTEL & AUSTAR

Genuine multi-platform initiative creating a vehicle for audience

engagement across a variety of platforms

Presented by Peter Jenetsky :: 18 October 2011

LOCALLY PRODUCED

ENTERTAINMENT CONTENT

Presented by Peter Jenetsky :: 18 October 2011

CREATE CONTENT THAT

ENGAGES WITH AUDIENCES

Presented by Peter Jenetsky :: 18 October 2011

EXTEND OUR VOICE TO THE 70%

OF AUSTRALIANS THAT DON’T HAVE STV

Presented by Peter Jenetsky :: 18 October 2011

WHERE DOES ONLINE VIDEO & SOCIAL

MEDIA FIT INTO OUR BUSINESS?

Presented by Peter Jenetsky :: 18 October 2011

3rd

PARTY SITES

SOCIAL MEDIA &

ONLINE VIDEO PLATFORMS

Presented by Peter Jenetsky :: 18 October 2011

CREATE CONTENT THAT ENCOURAGES

BRAND DISCOVERY & CONTENT SHARING

Presented by Peter Jenetsky :: 18 October 2011

EMBRACE CONSUMER BEHAVIOUR

PLATFORM POLYGAMY

Presented by Peter Jenetsky :: 18 October 2011

MULTIPLATFORM CONTENT TO CREATE

SALES & MARKETING OPPORTUNITIES

Presented by Peter Jenetsky :: 18 October 2011

“IF WE ARE CURIOUS

AND BREAK SOME

RULES AND

ENCOURAGE THE

HUMAN DESIRE TO

GRAVITATE TO

ORIGINAL IDEAS, TV

WILL TRULY THRIVE.”

“DIGITAL DIDN'T WEAKEN

THE POWER OF TELEVISION.

IT UNLEASHED IT. WE'RE

GIVING PEOPLE MORE

QUALITY AND OPTIONS THAN

EVER BEFORE, AND THEY'RE

RESPONDING.”

ANNE SWEENEY

DISNEY / ABC

KEVIN REILLY

FOX NETWORKS

Presented by Peter Jenetsky :: 18 October 2011

[

CONTENT

DISCOVERY

[

Presented by Peter Jenetsky :: 18 October 2011

COMMISSIONED

MULTIPLATFORM CONTENT

Mollusks

Livin with Steve

92864 views

Competition Winner

Presented by Peter Jenetsky :: 18 October 2011

Presented by Peter Jenetsky :: 18 October 2011

MNC ON

YOUTUBE

LAUNCHED

NOVEMBER 2010

4 CHANNELS

3.5 MILLION VIEWS

7000 SUBSCRIBERS

Presented by Peter Jenetsky :: 18 October 2011

USING

SOCIAL & VIDEO

PLATFORMS

Presented by Peter Jenetsky :: 18 October 2011

MNC

ON FACEBOOK

Combined audience

67,626 and rising

Engaged, targeted

audience of loyal fans

Presented by Peter Jenetsky :: 18 October 2011

CONSPIRACY 365

MULTIPLATFORM

EVOLVE AND

EMBRACE

Presented by Peter Jenetsky :: 18 October 2011

INNOVATE &

EXPERIMENT

Presented by Peter Jenetsky :: 18 October 2011

BRAND & CONTENT

DISCOVERY

CONENT COMMISSIONED CONTENT

HAS FOREVER CHANGED

IT WILL NO LONGER FIT IN THE

CONTAINERS OF THE PAST

Presented by Peter Jenetsky :: 18 October 2011

CONENT

PETER JENETSKY

GENERAL MANAGER,

CONTENT STRATEGY & MARKETING

Twitter: @peterjenetsky

www.mnc.tv

www.youtube.com/mnctv

www.facebook.com/mnctv

www.facebook.com/movieextrawebfest

www.facebook.com/conspiracy365