Autotask Nashville March

Vincent Everts

Inspiration from The digital consumer!

maandag 30 maart 2009

Vincent Everts

Inspiration from The digital consumer!

Who isVincent Everts?

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

Videoblogger

Talk to Me!

find, collect, publish

www.yubby.commaandag 30 maart 2009

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

Web1.0

Broadband internetNetherlands leading in EuropeNetherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

Broadband internetNetherlands leading in Europe

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

How do we spend our time?

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 26 min

Magazines: 4% 18 min

How do we spend our time?

TV RadioInternet NewspapersMagazines

IMPACT ON BUSINESS

E-commerce worldwide

2008: 500 miljard euro

2007: 400 billion euro

bron: thuiswinkel.org

ProductinformatieSocial toolsmaandag 30 maart 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)maandag 30 maart 2009

Blogs demografie

Bron: Technorati 2008

Blogs demografie

Why blogs in Business?

• Get noticed

• Start a dialouge with your customer

• Build authorithy

Weblogs

Everyone blogs!maandag 30 maart 2009

7 guidelines

1. Know what you are doing

2. Avoid marketing talk

3. Keep it fresh

4. Reinforce company’s core values

5. Encourage employees to use it

6. Create blogging policies

7. Have fine printmaandag 30 maart 2009

Try for free

Also professional

RSSmaandag 30 maart 2009

RSS Readers

Video Everywhere

15-02-07 ROOS - Regionale TV in 2010 35

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

of uniq

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

13 hour of video

added every

minute

Growth of YouTube

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

of uniq

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

13 hour of video

added every

minute

Growth of YouTube

Internetvideois not just YouTube!

Tudou.com bigger YouTube

How big is video?

source: ComScore Feb 2009maandag 30 maart 2009

13,072,164,000

videos available

75.5% of internet audience

viewed online video

312 minutes

of video watched on average

3.5 minutes

average duration of the video

watched

How big is video?

source: ComScore Feb 2009maandag 30 maart 2009

So what can youdo with video?

How can video make these blenders the coolest thing ever?

Success?

•Videos have been watched millions of times

•Sales of blenders has increased 700%

How to

Start right now!

Easy & everywhere

• Create videos with ease

• Let customers create videos about you

Find, Collect, Publish

Find35+ sources (more on the way)

Friends & profiles

+35 video sources

& more to follow!

+35 video sources

& more to follow!

Collect

CollectDrag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Marketing

Marketing 1.0 vs 2.0

4 C’s of

Marketing 2.0

1. Consumer

2. Collaboration

3. Convenience

4. Community

4 P’s of

Marketing

1. Product

2. Pricing

3. Placement

4. Promotion

Google adwords

•Easy to set-up

•Easy to budget

•Price per keyword

Also onYouTube

Google adwords

More relevance = more clicks

More clicks = better position & price

so many thoughts

!"#$%#"&%"'()$*"')%

+,-.-/$01$2$ 34567$ 898:;$+,-.$<=-2$>5?$@-A

BC=0-D$+,-.-/2$$>54$ +,-.$<=-$E-D$D-@C;82$?5F$@-A

so many thoughts

!"#$%#"&%"'()$*"')%

+,-.-/$01$2$ 34567$ 898:;$+,-.$<=-2$>5?$@-A

BC=0-D$+,-.-/2$$>54$ +,-.$<=-$E-D$D-@C;82$?5F$@-A

%#"&%"'()

'(%JK!%

L,-.-/$012$MN7

!98:;$+,-.<=-2

?5>$@-A9B/-B

&C=0-D$+,-.-/2

+,-.$<=-

E-D$D-@C;82

?5M$@-A

so many thoughts

!"#$%#"&%"'()$*"')%

+,-.-/$01$2$ 34567$ 898:;$+,-.$<=-2$>5?$@-A

BC=0-D$+,-.-/2$$>54$ +,-.$<=-$E-D$D-@C;82$?5F$@-A

&O!J'OK$%(O'PI$'(%JK!%

+,-.-/$012$$ $ 3Q5F7

898:;$+,-.$<=-2$$ $ F5F$@-A9B/-B

BC=0-D$+,-.-/2$$$ 656

+,-.$<=-$E-D$D-@C;82$$ N5M$@-A9B/-B

%#"&%"'()

'(%JK!%

L,-.-/$012$MN7

!98:;$+,-.<=-2

?5>$@-A9B/-B

&C=0-D$+,-.-/2

+,-.$<=-

E-D$D-@C;82

?5M$@-A

...sometimes unfortunate

Let thecustomer talk

Get feedback

Communication 2.0

Email is broken

Why callvia computer?

It’spersonal!

Lotus Same Time

The phenomenon

“What are you doing in 140 characters”

Customer service

When & howdo I use Twitter?

source: Twitstats.com of @vincentemaandag 30 maart 2009

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationmaandag 30 maart 2009

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software

Social Networking

LinkedInFacts & Figures

LinkedInTrends

LinkedInNumber of users

Wordwide:

35+ million users

LinkedInTotal Unique Visitors in the US (x 1,000)

LinkedInRe-connect, power your career and get answers

LinkedInProfile

Complete your entire profile!

(including previous jobs)

LinkedInProfile

Online resume

LinkedInProfile

Online resume

Link to websites using keywords!

LinkedInQ&A

Use Q&A

LinkedInWho’s Viewed My Profile?

Who’s looking?

LinkedInConnect

Search

LinkedInConnect

Use applications

LinkedInConnect

Via contactsmaandag 30 maart 2009

LinkedInGroups

Become a member!

LinkedInLinkedIn Polls

$1.00 per response (minimum $50)

(Online) networking is efficient after investing 9 months of time

Most people only lastabout 6 months.

Geert Conrad, Ecademy België

Internet goes mobile

Mobile internet is where internet was 5 years ago

Network effects

Building theEnterprise 2.0

organization

Network effects

organization

Network effects

organization

Network effects

organization

Network effects

organization

Network effects

organization

Network effects

organization

Uses the tools of Web 2.0

BlogsRSS

AdwordsVideoYubbySkypeYubbyTwitterLinkedInoovoo

Google Docs

Use Web 2.0 tools

AutoTask-Community

-Taskfire-LifeLinks

-Clientaccess

Organisational and

management

transformation

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

But what do we do with these opportunities?

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

Autotask Nashville March

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