bpost - Mobile Postcard B2B

Mobile Postcard

Context

75% of Belgian population still prefers receiving a real postcard

(rather then a sms – 58 % or an email – 41%)

ButWe all write less cards...

2

The challenge: combine the personal touch of a postcard with the convenience of modern technology.

Mobile Postcard application

= take a picture with your smartphone and let bpost print and send this picture to your addressee under the form of a real postcard already franked.

Launched June 2011

Available for 5 mobile platforms

High press coverage

Other reviews

4,5 star rating in app store

Version 2.0 Launched in December

After launch: ranked top 5 for several weeks

Today: top 50 in app store

Proposed flow in case of partnerships

Proposed flow in case of partnerships

Proposed flow in case of partnerships

XXXXXX

Your promo-code:

• Unique or generic• Limited in time and/or volume• Perfectly measurable

A cobranded card is delivered

• Printed on glossy paper• Franked with a stamp • Before 3PM created, delivered the next

day

16,5 cm

12 cm

Your Logo/message

All front can be branded!

And… create a viral effect with FB sharing (incl in the app)

10

Personalized with YOUR message!

Your logo on a real postcard…

• Is tangible• Creates a viral effect • Certainly viewed because next to a personal

message/picture (emotional value)• Will last for months in the living room of the

receiver

Prices & conditions

Prices (stamp incl)

Example: partnership during x months

• In total 4.000 cards were sent – First 1.000 cards will be invoiced @ €1,39/card = €1.390– Card 1.001 – 2.500 @ €1,34 = €2.010– Card 2.501 – 4.000 @ €1,25 = €1.875

• Total invoice = €5.275 (stamps included!)

Conditions

• Only if cards are given for free

• Minimum charge of 250 cards

• Invoicing method:– Every month– Only for sent cards: you pay what you get

• We need approximately 5 working days to be operational ready

• High definition layers (PNG format) – need to be delivered – Landscape: 1831px x 1276px– Portrait: 1276px x 1831px

More info?

www.bpost.be/mobilepostcard/pro

Mobilepostcard.business@bpost.be