Branding Personality: Social Media for Business

Social Media WorkshopBrian Batté

brian@brandingpersonality.com

www.linkedin.com/in/brianbatte

#BPSMW

@brianbatte

1. How can social media help your business?2. Identify your next steps using social media.

3. Content development & time management tips

Headrush Hair Salon (UK)Reduced “no show” clients by 70%

60% of customers express“thanks” online

• Sales leads doubled!• Gained international

clients! • Exposure value: $40,000

Euros

Excentric

Channel EvaluationHow do I know which sites to use?

8 Content Development QuestionsWho are you? What makes your product/business unique and interesting? Identify what previous customers like about your business and/or your products? If you don’t know this – think about what could make your business different.

What do customer want to know about you? What questions are your customers asking you and/or your competitors? What can you simplify for customers? What content works for competitors? What level of expertise is expected by customers?

Who is your ideal customer? What customer segments are you serving? Who is the most profitable customer? What customer segments are you serving? What products do they prefer? What lifecycle events bring customers in to your business?

When do they need the information? What do they need to know about the product they purchased before, during, and after they do business with you?How can you prepare customers for their first meeting with you or visit to your business?

Where are your customers (each segment) online/offline? Facebook, Twitter, Youtube, Linkedin, MySpace, etc? Are they attending events online/offline?

8 Content Development Questions

How will you stay up-to-date on industry topics? What industry associations are important for you business? Are there any personal connections that will help your business?

Employee-driven content: How will you reward employees? What level of public exposure are they comfortable with? Will their content require editing, legal review, external help (video)? Do they know how to get something posted?

Who will develop content? Who is already answering customer questions? What skill sets do your employees have? What training do they require? Will your business model require financial rewards for SME’s?

What type of content is preferred by customers? Do they watch a lot of video? Prefer to read research / case studies? Want quick tips & advice from a pro? What “tone” should the content have - should it be humorous, scholarly, casual, brief advice or well-thought out?

Social Media for Business

Leverage Social Media Tools

Monitoring Alerts Posting Content

Social Media for Business

Content Calendars

Planned vs Unplanned

Scheduling functions

Time commitment

Social Media for Business

Content Optimization

Social Media for Business

• Goals + Objectives: Use Social Media/Internet to get 100 leads a month.

• Planning: Try A New Video Blog Approach

• Execution: New Video Blog:

15 exercise Videos

M, W,F for the month

• Monitor & Analyze:

Use YouTube Insights for Data

•

• Adjust Accordingly Based on your Findings

• Took Top 5 Most Viewed Videos and Focused our Attention There

LEADS

Social Media for Business