Building Your Brand Advocates

Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite

@stephawie | stephanie.wiriahardja@hootsuite.com

What type of business are you running?

print digitalvs

To reach 10 million users...

91 years

21 years

17 years

852 days

780 days

16 days

To reach 10 million users...

91 years

21 years

17 years

852 days

780 days

16 days

social media is

HERE TO STAY

43%

70%spend 6+ hourson social media

of SMBs are onTwitter

According to Vertical Response in Q3 of 2012,

an increase of 66%from last year.

90%of SMBs are onFacebook

print digital

build 1-on-1 relationship

2-ways

1 way street

timeinvestment

moneyinvestment loose

audience

set report wait-and-see

immediate

specificaudience

reportfor results

exposureW.O.M

W.O.Mprint digital

build 1-on-1 relationship

2-ways

1 way street

timeinvestment

moneyinvestment loose

audience

set report wait-and-see

immediate

specificaudience

reportfor results

exposure

STEPHANIE WIRIAHARDJACommunity Manager, Higher Education@stephawie @HootCampus @HootClub

110 user-generated events in 43 cities, 18 countries

APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13

51 brand ambassadorsin 4 months

+316%316% increase in user sign up

in 11 months

$

Total spending: $4251

1. Listen

2. Be a Part of the Conversation

3. Provide Value

Be a leader in the space Quality > quantity Moderate discussions

Share your thoughts Amplify their stories Don’t spam

3. Provide Value

Be a leader in the space Quality > quantity Moderate discussions

Share your thoughts Amplify their stories Don’t spam

3. Provide Value

Be a leader in the space Quality > quantity Moderate discussions

Share your thoughts Amplify their stories Don’t spam

3. Provide Value

Be a leader in the space Quality > quantity Moderate discussions

Share your thoughts Amplify their stories Don’t spam

3. Provide Value

Be a leader in the space Quality > quantity Moderate discussions

Share your thoughts Amplify their stories Don’t spam

3. Provide Value

Be a leader in the space Quality > quantity Moderate discussions

Share your thoughts Amplify their stories Don’t spam

5. Let Them Remix Your Brand

5. Empower Your Audience

encourage provide support amplifyreach out

USERS FANS SUPERFANS AMBASSADOR

Community

Marketing

Support

Pro

Sales

How does community building fit in the big picture?

Top 5 HootSuite Features

• Set up a listening dashboard

• Geo-location searches

• Schedule posts

• Reports

• App Integration

Listening Dashboard

• Your company’s name

• Your company’s mispelled name

• Your competitors

• Your product(s)

• Similar product(s)

What should I search for?

Filter out the noise

Top 5 HootSuite Features

• Set up a listening dashboard

• Geo-location searches

• Schedule posts

• Reports

• App Integration

Geo-location Search

local research centre

Top 5 HootSuite Features

• Set up listening dashboard

• Geo-location searches

• Schedule posts

• Reports

• App Integration

Schedule posts

• Plan content for the future

• Different time zones

• Experimenting

Why schedule?

• Set-and-forget

• Be a spammer, not an engager

But don’t...

• Set up a listening dashboard

• Geo-location searches

• Schedule posts

• Reports

• App Integration

Top 5 HootSuite Features

Reports

Facebook• Likes breakdown• Reach• Per-post metrics• Demographics• Snapshot

Twitter• Follower growth• Popular tweets• Mentions count• Compare keywords• Sentiment

Click Stats• Total summary• Clicks by region• Most popular

G+ / LinkedIn• Followers• Post count• Update engagement

• Set up a listening dashboard

• Geo-location searches

• Schedule posts

• Reports

• App Integration

Top 5 HootSuite Features

App Integration

• YouTube

• Statigram

• Trendspottr

• Salesforce

• LeadSift

• 12Mass

• ChattBack

• HubSpot

• RSS Syndicator

• Vidyard

• Twtrland

• StoreYa

• Survey Monkey

• Chartbeat

• ContentGems

• CrowdContent

• WeSEE

• VK

• Weibo

• Zyncro

• RankSpeed

• Blogger

• BatchBook

• AppBoy

• Nimble

• Scoop It

• StockTwits

• ZenDesk

• SlideShare

• ConstantContact

• SocialBro

• Storify

• Via.Me

• Nexalogy

• Xing

• Viadeo

• Instagram

• Tumblr

• Evernote

• MailChimp

• Flickr

• Get Satisfaction

• Yammer

• Wordpress

• Vimeo

• Reddit

• StumbleUpon

Social media can be time consuming, don’t get lost in it.• Market research

• Build relationships

• Establish your brand

• Educate the audience

• Sell your product(s)

There are hundreds of social media platforms out there,

but the essence is all the same: COMMUNICATIONBRANDINGCREATIVITY

Social media is a marathon,not a sprint.

Now it’s your turn...

Let’s continue the conversation@stephawie // www.thedandeliontheory.com

stephanie.wiriahardja@hootsuite.com