Building Your LinkedIn Profile

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Building a Profile on LinkedIn

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It takes just 1/10 of a second for someone to make a decision about you!

Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”

First Impressions Count

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Upload a professional photo

Profiles with photos are 7 times MORE LIKELY to be viewed than those without

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Write a compelling headline

Tell the world who you are, what you do, and the value you provide.

Your Headline gets more attention than your photo

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Set your Public Profile URL

Put it on your business card, and in your email signature file.

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Customize Links to Websites

Provide a “call to action” that direct customers to “do” something at the destination page such as: Subscribe to an eNewsletter Download a case study Take a survey

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Tell your story in your Summary

Showcase you expertise. Convey your passion. Use “key words”.Provide a “Call to Action”

Your background

Your company

Your passion

A “call to action”

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Update your Current and Past Positions

Demonstrate how you’ve helped clients throughout your career

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Add your education

Showcase your education, which will also allow you to…

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Tap into your alumni connections

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Ask for recommendations

Not just from colleagues, but also from clients

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Add Skills and Expertise

Position yourself as a thought leader among your peers.

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Strive for 100% Profile Completeness

What is “complete”? Name, current title Industry and Location Photo Headline Summary 2 previous positions Skills Education 50+ people in your network

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Bring your profile to life with Rich Media

• Powerpoint • Video • Images• PDF

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Always personalise your connection requests

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Search Engine Optimise your LinkedIn Profile

In order to be found on LinkedIn or Search Engines use key words and phrases that pertain to your core expertise.

4 areas to concentrate on:

1. Your Headline

2. Current & Past Positions

3. Summary

4. Skills

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Leverage the Who’s Viewed My Profile feature

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