Business and Innovation- final

Alexandra Krupa Professor Klinkowstein

Selected Business Article

How to Save on Everything http://www.bbc.com/capital/story/20131025-how-to-save-on-everything

Alexandra Krupa Professor Klinkowstein

Budgets help save money

Alexandra Krupa Professor Klinkowstein

Tracking costs can be daunting

Alexandra Krupa Professor Klinkowstein

A school cafeteria is an ideal place to examine spending habits of college students

“Ethnographic Research”

The Student Center offers a variety of drinks; however, after observation, students seem more intrigued by the less pricy ice teas rather than the expensive high end brands.

Alexandra Krupa Professor Klinkowstein

“Ethnographic Research”

Through observation at Hollister, a trendy clothing store, it was noticed that more people were likely to skim and select clothing from the sales section.

Alexandra Krupa Professor Klinkowstein

“Ethnographic Research”

At Dick Sport Goods, it was observed that people were less likely to buy items that were overpriced.

Alexandra Krupa Professor Klinkowstein

PROPOSAL FOR AN INNOVATIVE BUSINESS

In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt.

Alexandra Krupa Professor Klinkowstein

PROPOSAL FOR AN INNOVATIVE BUSINESS

This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits.

Alexandra Krupa Professor Klinkowstein

PROPOSAL FOR AN INNOVATIVE BUSINESS

Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money.

Alexandra Krupa Professor Klinkowstein

PROPOSAL FOR AN INNOVATIVE BUSINESS

In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt. This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits. Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money.

Alexandra Krupa Professor Klinkowstein

Mobile Banks Gaining Popularity With Young Consumershttp://online.wsj.com/article/PR-CO-20140212-911942.html

According to the New York Times, GoBank is a new mobile banking service that does not require a minimum balance and offers a plethora of options, such as making payments directly from their phones

Alexandra Krupa Professor Klinkowstein

U.S. Bank Expands Mobile App Pilot Using Voice Biometrics to Access Credit Card Accounthttp://online.wsj.com/article/PR-CO-20140212-911942.html

According to The Wall Street Journal, mobile banking is becoming more advanced by using voice command to create a more advanced secuirty system.

Alexandra Krupa Professor Klinkowstein

Mobile banking is huge for small businesseshttp://nypost.com/2014/02/22/mobile-banking-is-huge-for-small-businesses/

According to NYPost, mobile banking is lucrative for small businesses because it makes it more accessible to manage their money and produce more revenue.

Alexandra Krupa Professor Klinkowstein

Image ResearchAlexandra Krupa Professor Klinkowstein

Image ResearchAlexandra Krupa Professor Klinkowstein

Image ResearchAlexandra Krupa Professor Klinkowstein

FIVE TAGELINES

1. Mac, “Think Different”2. GE, “Imagination at work”3. Dell, “The power to do more”4. Ford, “Build for the road ahead”5. Loreal, “Because you’re worth it”

Alexandra Krupa Professor Klinkowstein

NEW HEADLINE“Balance Your Budget”

Alexandra Krupa Professor Klinkowstein

Out of Focus Background PictureAlexandra Krupa Professor Klinkowstein

Alexandra Krupa Professor Klinkowstein

Diagram Sketches

Alexandra Krupa Professor Klinkowstein

Diagram Sketches

Alexandra Krupa Professor Klinkowstein

Diagram Sketches

Alexandra Krupa Professor Klinkowstein

Alexandra Krupa Professor Klinkowstein

Selected Environment and User ImageAlexandra Krupa Professor Klinkowstein

Selected Device ImageAlexandra Krupa Professor Klinkowstein

Imagined Products/Service in Visualization

Alexandra Krupa Professor Klinkowstein