Calaveras Economic Summit

Broadband’s Critical Role in Economic

Development

Calaveras Economic Summit – October 2009

Sharon Crost sharon@socialmediaalive.com

www.atcaa.org

Amador-Tuolumne Community Action Agency

Michelle Shelton Sharon Crost

Right Here, Right Now

Fishing where there are Fish

Right Here, Right Now

Central Sierra is the BEST place

to adopt broadband and

emerging technologies!

YOU are the BEST people

to help make it happen!

Broadband enables us to live and work

Broadband enables us to live and work

RIGHT HERE

Broadband enables you to thrive

Broadband enables you to thrive

RIGHT NOW

RIGHT NOW

allow me to do more research to help local populations in need allows for streaming radio and television the arts Entertainment and communication with friends and family High Speed would help everything!!! Very important for home based business stay connected to the rest of the world via news, weather, and email Attract business Provides technical education and support at home It would be impossible for me to live and work here without high speed internet. run alarm/telemetry/video monitoring of premises Play games with my friends and help with homework assignment

In The Words of Our Community Broadband helps...

What does broadband mean to YOU?

ECONOMIC DEVELOPMENT

JOBS

INCOME

THE PROBLEM

ADOPTION= Access +

Applications + Affordability + Accessibility +

Assistance

BUSINESS ACCESS

>20% Of businesses surveyed do not

have access to broadband

>90% Of businesses feel broadband is

critical or very important

Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

ACCESS

<10% Cell phone data plan

VOIP

Mobile broadband

Source: Residential Random Telephone Survey, Centralsierraconnect.org, October 2009

BUSINESS APPLICATIONS

Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

BUSINESS NEED: Faster and More Reliable

Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

AFFORDABILITY

How much do you pay?

$0-29

How much are you willing to pay?

$20-40 (50.8%) (64.7%)

Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009

Our Digital Divide

Source: Residential Self-Select Survey Centralsierraconnect.org October 2009

LACK OF KNOWLEDGE

LACK RESULTS

INFO OVERLOAD

REVEALING YOURSELF

SECURITY BUDGET

FIGHT THE BROADBAND ADOPTION VILLAINS

THE SOLUTION

Go Fishing Where There are Fish

Photo istockphotos

HELP BUILD THE LOCAL ECONOMY ONLINE

Central Sierra Connect Project

  Created a broadband advisory team

  Engaged county government, internet service providers, community based organizations, community members through outreach

  Surveyed community demand for broadband – residents, businesses and youth

  Surveyed broadband infrastructure and alternative deployment strategies

  Facilitated ISPs to help WIN infrastructure grants

  Engaged the community in future adoption program planning

California Emerging Technology Fund (CETF)

Amador, Alpine, Calaveras, Mariposa, Tuolumne

California Advanced Services Fund

BROADBAND INFRASTRUCTURE

ACCESS

Broadband Community Engagement Project Plans (awaiting funding)

  Digital career path mentoring/ training

  Digital literacy programs

  Telehealth network development

  Computer Refurbishment

  Community Access Centers (media and arts)

HELP BUILD THE LOCAL ECONOMY ONLINE

BUILD THE LOCAL ECONOMY ONLINE

  Access a larger market (local or remote)

  Sustain a business in a quiet community, continue lifestyle

  Green/clean tech

  Increase speed to market

  New exchange methods

  Amplify the power of your stories

  Develop competitive advantage over your competitors

Find out what’s going on.... On Line

Source: Calaveras Wine Discussion eCairn conversation

Find out what your fish are saying about you

Source: http://www.yelp.com/biz/murphys-murphys#hrid:XkBbsiNv_wTKZMJFwpVnJQ/src:search/query:calaveras%20county

Monitor your catch

Source: Calaveras Wine Discussion www.eCairn.com conversation

Source: http://www.mycalaveras.com/aboutus.cfm accessed Oct 2009

Help your customers find your bait

Increase your share of the catch

Source: Calaveras Wine Discussion www.eCairn.com conversation

h"p://compassioninpoli.cs.files.wordpress.com/2008/11/social‐media‐trends‐2009jess3.jpg

Upgrade Your Fishing Pole

Sustainable e-Business Practices

Sales E-commerce/online stores, contact management

Marketing Social networking, blogging, online PR, video

Communication Skype, web conference, collaborative tools

Billing and Accounting Online accounting, finance, Paypal

Information Technology Sharing and storing documents online (cloud computing)

Human Resources Distance learning, online education, training, recruiting

1 SETOBJECTIVES/GUIDELINES Whatarethekeybusinessobjec.vesandgoalsthatcanbeboostedusingnewtechniques(sales/marke.ng/communica.on/customerservice)?Whatareyourguidelinesforinterac.on/engagement?

2 DEFINE Definethecontenttopicsandkeywordsthatareinteres.ngandimportanttoyourbusiness

3 IDENTIFY Researchpeopleandcommuni.esthatareengaginginthetopicsyoudefinedabove

4 LISTEN Listen,readandwatchthecontentyoudefinedand/orthepeopleyouiden.fied

5 CONNECT Developconnec.ons,follow,"friend",subscribetocommuni.esinyourtopicareas

6 PARTICIPATE Comment,ques.on,rate,promoteandthank

7 ADDVALUE Post,publish,broadcastinforma.onofbenefittoyourcustomercommuni.esand/oryourmission

8 MEASURE Reviewthe.meandresourcesyouareinves.ngandevaluateitagainsttheobjec.vesandgoalsyouusedtostarttheprocess

9 INNOVATE Innovate,createandproducenewandexci.ngcontent

10 EVOLVE Usetheresultsofyourmeasurementstoevolveyoursocialmediaeffortandyouroverallobjec.ves/guidelines.Repeatbacktostep1

Simple Steps for Boosting Business through Emerging Technologies

Critical Next Steps

Engage in emerging technologies

Develop guidelines for responsible technology adoption

Invest in technology training and job skills/tech mentorships

Share success stories

Right Here, Right Now

Economic Development

CREDITS - SOME OF THE SUPER TECHIE TEAM

Michelle Shelton

ATCAA: Sharon Crost, Shelly Hance, Kristin Rippee Robert Santorelli, Erin Mutch

California Emerging Technology Fund, California Advanced Services Fund, Zero Divide

Our ISP input team – most of the 5 county internet service providers

Dan Ripke, Jim Fletcher and Chico State

Ken Pulvino

A host of amazing volunteers!!!

SOCIALMEDIAALIVE.COM

SHARON@SOCIALMEDIAALIVE.COM

SHARONCROST

 1-408-507-2084 sharon@socialmediaalive.com

Blog: http://getbusinesswow.wordpress.com/ LinkedIn:h"p://www.linkedin.com/in/sierratec

Twi"er:h"p://twi"er.com/mktwow