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Developing the local online economy - Broadband
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Broadband’s Critical Role in Economic
Development
Calaveras Economic Summit – October 2009
Sharon Crost [email protected]
www.atcaa.org
Amador-Tuolumne Community Action Agency
Michelle Shelton Sharon Crost
Right Here, Right Now
Fishing where there are Fish
Right Here, Right Now
Central Sierra is the BEST place
to adopt broadband and
emerging technologies!
YOU are the BEST people
to help make it happen!
Broadband enables us to live and work
Broadband enables us to live and work
RIGHT HERE
Broadband enables you to thrive
Broadband enables you to thrive
RIGHT NOW
RIGHT NOW
allow me to do more research to help local populations in need allows for streaming radio and television the arts Entertainment and communication with friends and family High Speed would help everything!!! Very important for home based business stay connected to the rest of the world via news, weather, and email Attract business Provides technical education and support at home It would be impossible for me to live and work here without high speed internet. run alarm/telemetry/video monitoring of premises Play games with my friends and help with homework assignment
In The Words of Our Community Broadband helps...
What does broadband mean to YOU?
ECONOMIC DEVELOPMENT
JOBS
INCOME
THE PROBLEM
ADOPTION= Access +
Applications + Affordability + Accessibility +
Assistance
BUSINESS ACCESS
>20% Of businesses surveyed do not
have access to broadband
>90% Of businesses feel broadband is
critical or very important
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
ACCESS
<10% Cell phone data plan
VOIP
Mobile broadband
Source: Residential Random Telephone Survey, Centralsierraconnect.org, October 2009
BUSINESS APPLICATIONS
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
BUSINESS NEED: Faster and More Reliable
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
AFFORDABILITY
How much do you pay?
$0-29
How much are you willing to pay?
$20-40 (50.8%) (64.7%)
Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
Our Digital Divide
Source: Residential Self-Select Survey Centralsierraconnect.org October 2009
LACK OF KNOWLEDGE
LACK RESULTS
INFO OVERLOAD
REVEALING YOURSELF
SECURITY BUDGET
FIGHT THE BROADBAND ADOPTION VILLAINS
THE SOLUTION
Go Fishing Where There are Fish
Photo istockphotos
HELP BUILD THE LOCAL ECONOMY ONLINE
Central Sierra Connect Project
Created a broadband advisory team
Engaged county government, internet service providers, community based organizations, community members through outreach
Surveyed community demand for broadband – residents, businesses and youth
Surveyed broadband infrastructure and alternative deployment strategies
Facilitated ISPs to help WIN infrastructure grants
Engaged the community in future adoption program planning
California Emerging Technology Fund (CETF)
Amador, Alpine, Calaveras, Mariposa, Tuolumne
California Advanced Services Fund
BROADBAND INFRASTRUCTURE
ACCESS
Broadband Community Engagement Project Plans (awaiting funding)
Digital career path mentoring/ training
Digital literacy programs
Telehealth network development
Computer Refurbishment
Community Access Centers (media and arts)
HELP BUILD THE LOCAL ECONOMY ONLINE
BUILD THE LOCAL ECONOMY ONLINE
Access a larger market (local or remote)
Sustain a business in a quiet community, continue lifestyle
Green/clean tech
Increase speed to market
New exchange methods
Amplify the power of your stories
Develop competitive advantage over your competitors
Find out what’s going on.... On Line
Source: Calaveras Wine Discussion eCairn conversation
Find out what your fish are saying about you
Source: http://www.yelp.com/biz/murphys-murphys#hrid:XkBbsiNv_wTKZMJFwpVnJQ/src:search/query:calaveras%20county
Monitor your catch
Source: Calaveras Wine Discussion www.eCairn.com conversation
Source: http://www.mycalaveras.com/aboutus.cfm accessed Oct 2009
Help your customers find your bait
Increase your share of the catch
Source: Calaveras Wine Discussion www.eCairn.com conversation
h"p://compassioninpoli.cs.files.wordpress.com/2008/11/social‐media‐trends‐2009jess3.jpg
Upgrade Your Fishing Pole
Sustainable e-Business Practices
Sales E-commerce/online stores, contact management
Marketing Social networking, blogging, online PR, video
Communication Skype, web conference, collaborative tools
Billing and Accounting Online accounting, finance, Paypal
Information Technology Sharing and storing documents online (cloud computing)
Human Resources Distance learning, online education, training, recruiting
1 SETOBJECTIVES/GUIDELINES Whatarethekeybusinessobjec.vesandgoalsthatcanbeboostedusingnewtechniques(sales/marke.ng/communica.on/customerservice)?Whatareyourguidelinesforinterac.on/engagement?
2 DEFINE Definethecontenttopicsandkeywordsthatareinteres.ngandimportanttoyourbusiness
3 IDENTIFY Researchpeopleandcommuni.esthatareengaginginthetopicsyoudefinedabove
4 LISTEN Listen,readandwatchthecontentyoudefinedand/orthepeopleyouiden.fied
5 CONNECT Developconnec.ons,follow,"friend",subscribetocommuni.esinyourtopicareas
6 PARTICIPATE Comment,ques.on,rate,promoteandthank
7 ADDVALUE Post,publish,broadcastinforma.onofbenefittoyourcustomercommuni.esand/oryourmission
8 MEASURE Reviewthe.meandresourcesyouareinves.ngandevaluateitagainsttheobjec.vesandgoalsyouusedtostarttheprocess
9 INNOVATE Innovate,createandproducenewandexci.ngcontent
10 EVOLVE Usetheresultsofyourmeasurementstoevolveyoursocialmediaeffortandyouroverallobjec.ves/guidelines.Repeatbacktostep1
Simple Steps for Boosting Business through Emerging Technologies
Critical Next Steps
Engage in emerging technologies
Develop guidelines for responsible technology adoption
Invest in technology training and job skills/tech mentorships
Share success stories
Right Here, Right Now
Economic Development
CREDITS - SOME OF THE SUPER TECHIE TEAM
Michelle Shelton
ATCAA: Sharon Crost, Shelly Hance, Kristin Rippee Robert Santorelli, Erin Mutch
California Emerging Technology Fund, California Advanced Services Fund, Zero Divide
Our ISP input team – most of the 5 county internet service providers
Dan Ripke, Jim Fletcher and Chico State
Ken Pulvino
A host of amazing volunteers!!!
SOCIALMEDIAALIVE.COM
SHARONCROST
1-408-507-2084 [email protected]
Blog: http://getbusinesswow.wordpress.com/ LinkedIn:h"p://www.linkedin.com/in/sierratec
Twi"er:h"p://twi"er.com/mktwow