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Cordelia Krooß, Senior Expert Change Management, BASF SE, September 2016Change Management for the Connected Enterprise
BASF – We create chemistry
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Our chemistry is used in almost all industries
We combine economic success, social responsibility and environmental protection
Sales 2015: €70,449 million
EBIT 2015: €6,248 million
Employees (as of December 31, 2015): 112,435
6 Verbund sites and 338 other production sites
The Connected Enterprise program
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The Mission Global introduction of a new, integrated working
environment
> 112,000 employees, > 350 sites, > 20 languages,
7 steps, 2014 – 2017
The new technology Innovative solutions for email, chat, web- and video-
conferencing, file sharing and social collaboration
New notebooks, desktop PCs, tablets and Windows Smartphones
Our aim: changing more than IT
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Simplify collaboration within the company and with customers
Inspire new, connected ways of working
Support innovation and better customer service
Change Management beyond business as usual
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Enable a smooth transition Engage stakeholder, take
concerns seriously Help employees getting started,
minimize business disruption
Tremendous changeNever before has an IT project changed such a large part of the collaboration tools used by BASF employees worldwide in such a short timeframe
Inspire new ways of working Drive user adoption of new tools
and functionalities Foster behavior change towards
connected way of working
We change more than ITTo tap the full potential of the technology, employees need to work differently – e. g. actively share information on a common platform Collaboration W
orki
ng o
ut lo
ud
SharingVirtual Meetings
Soci
al
Mobile
New ways of working
Ideation
Change Management, Communication and Training in numbers
1 Smartphone App
24 languages in the training material
66 pages FAQ
70 training videos
130 emails for employees
414 hours live online training
40.000 clicks for the most popular newsletter article (Office 365)
132.000 Visits of the website in May 2015 (beginning of email migration)
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Stakeholder Engagement
Executives: early information, Executive Experiences, VIP trainings
Personal Assistants: information sessions and workshops
Business Units: Change Enablement Board aligns important rollout decisions
Works Councils: regular updates in dedicated commission, topics: security of employee data, trainings, etc.
Employees: numerous dialog offers, e.g. online community up to 150 inquiries per week
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What exactly is the Connected Way of Working:Use Cases
Real-life use cases show how to simplify collaboration
Examples: effective meeting management, co-authoring a presentation
Benefits become tangible and relevant
Use Cases become a crucial element of roadshow, training, etc.
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Pioneers of the Digital Transformation:the Change Agent Network
300 Change Agents from all Business Units and regions reach out to employees worldwide
Present the new environment, raise awareness for information and training offer
Provide feedback to program team
Act as role model for connected way of working
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Bringing Connected Enterprise to employees
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Early Engagement Workshops Insights on requirements, business benefits and
challenges
Anticipation of the change to come
Global Roadshow Offer: explore the new integrated environment,
experience the Connected Way of Working
Program team starts with 7 sites
Change Agents bring roadshow to 150 sites
23,000 employees reached
Collaboration Transformation Project:Creating value with Digital Transformation
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Before Connected Enterprise
OldTechnology
OldBehavior
New Technology
Old Behavior
New Technology
NewBehavior
Integrated working environment
Connected Way of Working
Businessvalue
Time
Teams discover new ways of working: Explorer Groups
Changing more than IT requires behavior transformation
Supported by project team, Explorers Groups discover business use scenarios: virtual teams, mobile working, connected executives
Practice of new habits is supported by coaching
Based on the Explorer Groups‘ experiences, an information and training offer will be developed
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First success
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IT Dashboard Rapid growth of chat, web and video conferences, and
SharePoint sites
However, email is still frequently used one-to-many (six times more mails received than sent)
Travel cost Web and video conferences help to reach company
target
40% decrease of travel cost achieved
Employees discover advantages of virtual formats, e.g. easy inclusion of more colleagues
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