Cordelia Krooß, Senior Expert Change Management, BASF SE, September 2016Change Management for the Connected Enterprise

BASF – We create chemistry

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Our chemistry is used in almost all industries

We combine economic success, social responsibility and environmental protection

Sales 2015: €70,449 million

EBIT 2015: €6,248 million

Employees (as of December 31, 2015): 112,435

6 Verbund sites and 338 other production sites

The Connected Enterprise program

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The Mission Global introduction of a new, integrated working

environment

> 112,000 employees, > 350 sites, > 20 languages,

7 steps, 2014 – 2017

The new technology Innovative solutions for email, chat, web- and video-

conferencing, file sharing and social collaboration

New notebooks, desktop PCs, tablets and Windows Smartphones

Our aim: changing more than IT

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Simplify collaboration within the company and with customers

Inspire new, connected ways of working

Support innovation and better customer service

Change Management beyond business as usual

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Enable a smooth transition Engage stakeholder, take

concerns seriously Help employees getting started,

minimize business disruption

Tremendous changeNever before has an IT project changed such a large part of the collaboration tools used by BASF employees worldwide in such a short timeframe

Inspire new ways of working Drive user adoption of new tools

and functionalities Foster behavior change towards

connected way of working

We change more than ITTo tap the full potential of the technology, employees need to work differently – e. g. actively share information on a common platform Collaboration W

orki

ng o

ut lo

ud

SharingVirtual Meetings

Soci

al

Mobile

New ways of working

Ideation

Change Management, Communication and Training in numbers

1 Smartphone App

24 languages in the training material

66 pages FAQ

70 training videos

130 emails for employees

414 hours live online training

40.000 clicks for the most popular newsletter article (Office 365)

132.000 Visits of the website in May 2015 (beginning of email migration)

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Stakeholder Engagement

Executives: early information, Executive Experiences, VIP trainings

Personal Assistants: information sessions and workshops

Business Units: Change Enablement Board aligns important rollout decisions

Works Councils: regular updates in dedicated commission, topics: security of employee data, trainings, etc.

Employees: numerous dialog offers, e.g. online community up to 150 inquiries per week

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What exactly is the Connected Way of Working:Use Cases

Real-life use cases show how to simplify collaboration

Examples: effective meeting management, co-authoring a presentation

Benefits become tangible and relevant

Use Cases become a crucial element of roadshow, training, etc.

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Pioneers of the Digital Transformation:the Change Agent Network

300 Change Agents from all Business Units and regions reach out to employees worldwide

Present the new environment, raise awareness for information and training offer

Provide feedback to program team

Act as role model for connected way of working

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Bringing Connected Enterprise to employees

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Early Engagement Workshops Insights on requirements, business benefits and

challenges

Anticipation of the change to come

Global Roadshow Offer: explore the new integrated environment,

experience the Connected Way of Working

Program team starts with 7 sites

Change Agents bring roadshow to 150 sites

23,000 employees reached

Collaboration Transformation Project:Creating value with Digital Transformation

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Before Connected Enterprise

OldTechnology

OldBehavior

New Technology

Old Behavior

New Technology

NewBehavior

Integrated working environment

Connected Way of Working

Businessvalue

Time

Teams discover new ways of working: Explorer Groups

Changing more than IT requires behavior transformation

Supported by project team, Explorers Groups discover business use scenarios: virtual teams, mobile working, connected executives

Practice of new habits is supported by coaching

Based on the Explorer Groups‘ experiences, an information and training offer will be developed

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First success

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IT Dashboard Rapid growth of chat, web and video conferences, and

SharePoint sites

However, email is still frequently used one-to-many (six times more mails received than sent)

Travel cost Web and video conferences help to reach company

target

40% decrease of travel cost achieved

Employees discover advantages of virtual formats, e.g. easy inclusion of more colleagues