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APPLICATION STRATEGIESFOR THE CONNECTED ENTERPRISETodd Bouman

VP, Product Marketing

Samsung Enterprise Business Division

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Agenda

The New Era of Enterprise Mobility

Forging a Strategy

Tying the Ecosystem Together

Key Takeaways

The New Era of Enterprise Mobility

The year business

spending on mobile

devices will overtake

spending on fixed

devices

Companies that support

employees bringing their

own devices to work

Companies that planned

to provide smartphones

for some employees this

year, or already do

Companies that

planned

to provide tablets for

some employees this

year, or already do

2014 85% 70% 57%

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Application Strategies Must Change

Custom-Built Apps

Legacy Enterprise Applications

Web Apps

Cloud-based Software (SaaS)

Native Mobile Apps

Desktop Apps

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Mobile Enterprise Apps Proliferate

Appcelerator Survey, 2013

Employees at almost

50% of companies are using tablets for business purposes

Number Apps Built or Planned in Next 6 Months

B2C B2B B2E

1 App

2-10 Apps

11-25 Apps

26+ Apps

38% 47% 53%

48% 41% 36%

8% 7% 7%

4% 4% 3%

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CIO’s Role in Application Governance Must Change

Tolerate Invest

Eliminate Migrate

Portfolio

Business Value

Tech

nica

l Qua

ilty

Adapted from Gartner Application Strategy Governance, 2014

Application Strategy

(Application Rationalization/M

odernization)

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A Platform for Success

Development Tools

SDKsAPIs

Enterprise-ReadyDevices

Solutions Partner

Alignment

Samsung 360 Services for Business™

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What Are Your Goals?

More productive employees

Reasons for Providing Mobile Apps to Employees(Percent Very or Somewhat Important: North America)

69%

79%

69%

75%

60%

72%

56%

70%

69%54%

49%68%

67%42%

More efficient business processes

To enhance customer engagement

More employee collaboration

Results in cost savings

To establish a competitive advantage

Provide new revenue streamsSource: Frost & Sullivan

2013

2014

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Tapping into Enterprise Data

Appcelerator Survey, 2013

Forrester, 2014

Mobile App Integration

Mobile Testing Platform 46%

Opening up Mobile Specific APIs

Mobile Application ManagementMobile Middleware Platform

Enterprise App Store

40%

36%

34%

29%

Top Planned Investment Priorities

54% offer access to internal databases

54% offer access to Sales Force Automation (SFA)

49% deploy local fleet tracking and management apps

52% provide access to Supply Chain Management (SCM)

Opening up Mobile Specific APIs 40%

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Security Is Paramount

applications are not

assessed for security

vulnerabilities

Tying the Whole Ecosystem Together

Employees Partners Customers

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“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

– Jack Welch

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Don’t Get Left Behind

If you're not looking to actively transform your business and technology and using the best technology to ensure operational safety, the competition will leave you in the dust.

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► CIO’s Role Must Change

► Invest Strategically in Legacy Migration

► Don’t Compromise on Security

► Target Specific Workflow Opportunities

Key Takeaways