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Presentation at SMX Advanced, Seattle, WA - June 3, 2008
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Conversion Optimization Winning After They Arrive
Do your visitors arrive bleary eyed…
or do they arrive ready to make an impact?
“Winning After They Arrive”
a little – info you know about people
A LOT – controls you give people
FACT: ConsumersKnow More About What They Want
Then You Ever Will!
Give people the ability to define their experience
…before and after they arrive
Flip the Funnel
Flip the Funnel
Content (location)
Context (relevance)
Intelligence (content)
Tools (search)
Demos
“Happiness is not on the road to anything.
Happiness is the road.”
- Bob Dylan’s Grandmother
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