Creating Apps For A Living - Tales From The Trenches

Creating Apps ForA Living Tales From The

Trenches

Marius Bugge Monsen

Qt developer (2002 - 2010)Co-founder of Cutehacks

Know whereyou’re going...

You

App Store

?

You

App Store

? Customer

“Ve vant ze money, Lebowski”Nihilist, The Big Lebowski

You

$$$

?

You

App Store

? $$$

Store?

Market?

Catalog?

Apple App Store

Google Android Market

Nokia Ovi Store

Intel AppUp

Windows Phone 7 MarketplacePalm App Catalog

BlackBerry App World

GetJar

Amazon App Store

Wholesale Application Community

3%

36%

13%17%

27%

4%

Windows Mobile Symbian Apple RIM Android Other

Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011

Them30%

You70%

Revenue Share

€0

€25,000.00

€50,000.00

€75,000.00

€100,000.00

Simple Branded Advanced

iPhone Android BlackBerry iPhone + Android

Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010

Cost of App Development

• WebOS (and other WR platforms) - similar to iPhone

• Symbian - ~30 % higher

• Java ME - similar to Android

• Qt - similar to Android

$0

$2.25

$4.50

$6.75

$9.00

Average App Prices

Windows Marketplace for Mobile Nokia Ovi Store Apple App StoreBlackBerry App World Google Android Market

Distimo (www.distimo.com), December 2010

• Deutsche Bank and Apple data, June 2010:

• ~25% of downloaded apps are paid

• Average developer earnings per paid app: $700 per month

• Earnings distribution is very top heavy.

You

$??

?

The Anatomy of aCustomer Project

You

App Store

? Customer

Sell

Sign

Develop

Test

Package

SubmitWait

Support

SellSign

DevelopTest

Package

SubmitWait

Support

DevelopTest

PackageTest

Test

Package

WaitWaitWait

SellSign

Wait...

Fundamentals of Sales:

No-one ever calls you.

• Contract

• Statement Of Work

• License Agreement

• Delivery Date(s)

• Payment

• The Customer buys

• Time

• Knowledge

• Lower cost

You

App Store

? $$

Getting There

You

App Store

!

Register Certificate Package Submit

• Online Form

• Dead Trees / Fax

• Company (?)

• Tax Number

• Bank Details

Register Certificate Package Submit

• Development

• Publishing

Register Certificate Package Submit

• Signing

• Unique id

• Bundled resources

• Languages

• Icon

Register Certificate Package Submit

• Package

• Icon

• Description

• Screenshots

• Target Devices

• Target Countries

• Languages

• Price

• Support Contact Information

• Export Restrictions

Register Certificate Package Submit

Questions?

Thank you!

Image credits:“Stuck in Customs” on flickr