Detroit - Rabbis

The Foundations of

Social Media For Rabbis

Presented by Lisa Colton,

Founder & President

Darim Online

Lisa@darimonline.org

434.977.1170

#1 THIS IS AN ATTENTION ECONOMY

#2:

ADD

VALUE

Value = Social Capital

• Newsworthy, unique, timely, controversial, immediately useful and/or funny.

• 1:12 or even 1:20 ratio of self:value

Listening is

Paramount

#3: BE REAL

Develop Your Presence &

Voice

#4 Relationships

In an attention economy,

relationships are paramount!

How do you invest in

relationships?

Accessibility

http://www.formspring.me/rabbiblake

#5: Shifts in Power

Real Life Example

of Power Shift

ACCESSIBILITY:

Convenience of today’s online social

communication tools VALUE:

Text study, learning

and reflection

SOCIAL:

Relationships, dialogue,

community

Putting it all

together

“Social Sermon”

1.Opportunities to engage in LEARNING and

COMMUNITY BUILDING using online tools

2.Weaving this content and these relationships back

into the FACE TO FACE community in our local

communities

3.Inviting ACTIVE participation, rather than passive

attendance

Rabbi David Levy, Temple Shalom, Succasaunna, NJ

Prepare for Constant Change: Anticipate The Market & Be Nimble

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY