eFashion12 - Martine Moors - bpost

International expansionOne step at a time

Martine MoorsMarketing Director – bpack Europe

GROWTH !

19% 13,4%

3

xx %

x %

GROWTH ?

INNOVATIONDIVERSIFICATION

NEW MARKETS

6

Digital Single Market Act

x2

no cross-border strategy

60%

Languages barrier

Payment methods

Currencies and VAT

Competition

Laws & taxes

Delivery management

Returns

10

Homogeneity

11

Limited competition

12

Belgium as an ideal test market

What is in there for you?

3 figures

11

60%

25%

46% of population purchased online

22% is between 25 - 40

1644% buys cross-border

38% from NL webshops

€163 per month

11% above €500

38%

65% pays directly

Convenient delivery

21

Visibility of delivery process

Trust & repeat purchases

Limited or no delivery cost

Clear delivery and return policy & choice of delivery options

How, when & where

22

Within 12 hours

Within 24 hours

Within 1 to 2 calendar

days

Within 3 to 4 calendar

days

Within 5 to 7 calendar

days

Longer than 1 week

0 10 20 30 40 50 60

How, when & where

23

AT HOME

70%

PHYSICAL STORE

21%

DELIVERY POINT

33%

OTHER

10%

LOCKER

10%

How, when & where

Home delivery

Pick-up point

Pick up in store

Parcel automate

Other

Offer your customers a wide choice of delivery options

24

AT HOME

70%

PHYSICAL STORE

21%

DELIVERY POINT

33%

OTHER

10%

LOCKER

10%

How, when & where

Home delivery

Pick-up point

Pick up in store

Parcel automate

Other

Offer your customers a wide choice of delivery options

CONVENIENCE

free return to improve experience14 days withdrawal right after delivery

You are invisible

A partner of trust

Increasing confidence in online shopping

89% rate of satisfaction

Multi-cultural

Multi-lingual

If you can make it in Belgium…

You can make it everywhere

31

Enabling mutual sustainable growth

33

SLEEP 21

Some references

35

WHITE PAPER !

36

Martine Moors

Marketing Director – bpack Europe

Martine.moors@bpost.be