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DESCRIPTION
My project @ #Brainihack 2013
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Innovation
For Emotions
Eye trackingAnalytics
MeasuresACTIONS
MeasuresEMOTIONS
MeasuresOPTIONS
ImpactNeuroMarketing
Brands want tounderstand
consumers mind
TechnologyEpoc EMOTIV AffectivSuite
0
1 Engagement
Shorttermexcite
Long termexcite
Boredom
CALCULATINGhigher rateof emotionin every second
Engagement
Short term excite
Long term excite
Boredom
FocusGroup
Start recordingUser’s session
Tester decideUser’s session
MobileApp
Setting > > >
REAL TIMEis the new
REALITY
Test user Designer
11So every design studio…
Can buy $300/$750 device… and TEST UX/APP/Web design!
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